consumer markets – Perspective

Why the Search for the Middle Class is a Waste of Time and Money

By Niti Bhan | July 10, 2015

Once we stop focusing only on the search for the mythical middle class, we see the very real changes that have taken place, globally, over the past 25 years. The Pew Report in the previous post focused primarily on the middle income/middle class, overlooking in their haste that even this segment of the world’s population… Read More »

A vacuum of information: why is there still a lack of understanding?

By Niti Bhan | September 16, 2011

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It is a familiar problem. A well-meaning donor gives a shiny new piece of equipment to a poor country only for it to gather dust. Parts that are expensive and difficult to replace, the need for a constant electricity supply, a lack of trained operators, unsuitability to rough terrain are all factors preventing the use… Read More »