Tag Archives: consumer brand

The Strategic Entry of China’s Transsion into the Vacuum Left by Nokia in Africa

By | February 14, 2018

If you’re outside Africa, you’ve never heard of them before, but a mobile phone brand called Tecno has been painting Kenya blue ever since I started fulltime fieldwork there in late 2011. It was in Mombasa that I first noticed the name and wondered what it was about. Over the years, I saw the line… Read More »