Tag Archives: connectivity

Connectivity, Communication, and Commerce: The 3 Cs of Africa’s Smartphone Led Future

Recent headlines touted the decline in marketshare being seen by smartphones on the African continent, and the concurrent increase in sales of basic devices. Yet a closer look shows that this shift might only be numerical due to the opening of new markets in heavily populated DR Congo and Ethiopia – first time buyers are […]

Posted in Africa, African Consumer Market, Airtime, Analysis, Assumption filter, Business, Business Models, Commerce en ligne (e-commerce), Consumer Behaviour, Emerging Markets, Informal & Flexible, Marchés africains, Marketing, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, Strategy, Sub Saharan Africa, Technology | Also tagged , , , , | Leave a comment