Tag Archives: congo

Spotting an opportunity in Kinshasa’s informal markets

By | September 14, 2011

After writing yesterday’s post on the proliferation of superficial analysis being used to exemplify emerging consumer market opportunities in Sub Saharan Africa, I was pleased to find this  Afribiz article demonstrating clearly how on the ground observations can help identify spaces for innovation and new business in the informal markets: At first glance, Kinshasa might… Read More »