Tag Archives: comparison

Questioning Convention: Comparison Metrics for Competitive African Markets

Taking the question of appropriate and relevant metrics by which to assess competitiveness (rather, attractiveness) of the emerging African consumer markets further, I decided to dig up some analytical infographics to compare and contrast their approaches. Urbanization is a current favourite, and here are two similar looking visuals from two different perspectives. The first is […]

Posted in Africa, African Consumer Market, Analysis, Assumption filter, Emerging Markets, Frameworks, Prepaid Economy & Informal Sector, South Africa, Strategy, Sub Saharan Africa | Also tagged , , , , | 1 Response

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