Tag Archives: cellphone

From the Caterpillar to the Butterfly: Africa’s Mobile Boom Years Are Over, Here’s What Next

For the past 15 years, Africa watchers have been waiting for her mobile phone industry to reach a critical landmark – almost full saturation of the market. This milestone may be close at hand, as recent news and data show. In June 2018, Kenyan mobile subscriptions reached 98% penetration, a 13% jump over the previous […]

Posted in Africa, African Consumer Market, Afrique francophone, Airtime, Emerging Markets, Ghana, global, Informal & Flexible, Kenya, Marchés africains, Marketing, Mobile platform, Nigeria, Perspective, Platforms, Prepaid Economy & Informal Sector, Sub Saharan Africa, Systems, Technology, UEMOA | Also tagged , , , , , , | Leave a comment

Prepaid Mobile: The Business Model that Empowers

It feels like a long time since I last pondered the nuances of the prepaid business model, until I came across some words written by Indian social media researcher Swati Janu. She documented her observations on the infrastructure of insecurity from the tenements of New Delhi.  There’s value in reflecting on how our understanding only […]

Posted in Airtime, Base of the Pyramid, Biashara Economics, Business Models, Consumer Behaviour, Economy, Emerging Markets, Flexibility, Income, India, Marketing, Mobile platform, Perspective, Prepaid Economy & Informal Sector, Research, User research, Value | Also tagged , , , , , , , , | Leave a comment