Tag Archives: cash

Insights on the psychology of cash money – Demonetization vs Financial Inclusion

The flurry of commentary on the Great Indian Demonetization of November 2016 has thrown up some nuggets of insight worth considering more deeply. Santosh Desai explores the psychology of cash money in the Times of India blog, linking the need for tangible evidence of income to physical labour, as opposed to those of us with […]

Posted in Alternative currency, Banking, Base of the Pyramid, Cashless transactions, Consumer Behaviour, Culture, Income, India, Indigenous & Traditional, Mobile platform, Perspective, Risk, Savings, Sub Saharan Africa, Technology, User research | Also tagged , , , , , , , | Leave a comment

The hidden cost of doing business #informaleconomy

This looks like its a low cost business operation with low barriers to entry. All you need to do is find a decent tree under which to display your wares. The reality is that these entrepreneurs have numerous fees and costs that they must pay in order to do business, regardless of how informal it […]

Posted in Africa, African Consumer Market, Assumption filter, Base of the Pyramid, Business Models, Economy, Expenses, Kenya, Mama Biashara, Marketing, Prepaid Economy & Informal Sector, Produits de grande consommation (FMCG), Research, Retail in Africa, Risk, rural, Sub Saharan Africa, User research | Also tagged , , , , , | Leave a comment

Breaking bulk and profiting at the margins

Michael sent me this information from Nairobi last week. He’d spotted informal retail within the context of a mini-supermarket – known as traditional trade in the jargon of consumer product distribution and retail. He adds, “So 500 ml of Rina cooking oil retails for 120KES, 1 litre for 195 KES. What the owner of this […]

Posted in African Consumer Market, Consumer Behaviour, Frugality, Kenya, Mama Biashara, Marketing, Prepaid Economy & Informal Sector, Retail in Africa, Strategy, urban, User research | Also tagged , , , , , , , , | Leave a comment

Exploratory User Research in the Rural Economy

When I first began developing the attributes by which to select representative user profiles for the original fieldwork to begin understanding the “prepaid economy”, that is, household financial management in rural India, The Philippines and Malawi, it was based on people’s ability to plan and budget. One can plan best when one is certain of […]

Posted in Base of the Pyramid, Business Models, Design, Economy, Expenses, Flexibility, Frameworks, global, Income, India, Informal & Flexible, Kenya, Philipines, Research, rural, User research | Also tagged , , , , , , , , , | Leave a comment

Risk is dynamic, not static

Exhibition Panel – Samsui Woman, National Museum of Singapore, March 2013 And investor, bankers and venture capitalists imagine they are taking risks that deem high interest rates when operating in Sub Saharan Africa. Come now, you do not gamble with your next meal, your risk is static. What every micro entrepreneur, in the informal economy […]

Posted in African Consumer Market, Analysis, Assumption filter, Banking, Base of the Pyramid, Cashless transactions, Consumer Behaviour, Economy, Ecosystem, Income, Informal & Flexible, Prepaid Economy & Informal Sector, Research, Savings, Strategy, Sub Saharan Africa, Systems, User research | Also tagged , , , , , | Leave a comment