Seasonality as an element of contextual planning for emerging consumer markets
Growing up as a Hindu expat in multicultural ‘West Malaysia’ of the 1970s and 80s, it was a matter of course that every festival would be a big occasion. We had Christmas in December, and Chinese New Year soon after, to be followed by Hari Raya (Eid) and Deepawali – each of them deserving of […]
Why prepaid business models work so well for the rural and informal economy
We broke down the basic concept of the ‘pay as you go’ or prepaid mobile plan – in general, discounting the details of the various different strategies and pricing/time plans of different countries as a way to begin understanding what is it about this model that makes it work at the BoP. Could we somehow […]
“Kadogo” kerosene vs “Lumpsum” LPG: Trade-offs and cost/benefit analysis
Following a fascinating conversation with @bankelele and @majiwater on Twitter regarding the cost of kerosene, pay as you go models and relative benefits of each, I’ve been inspired to write this post exploring the topic further. Before I proceed, I’d like to take a moment to clarify what the “Prepaid” in the title of this […]
