Tag Archives: brands

As global firms (MNC) pull back from emerging markets, what does this mean for Africa?

Last week’s issue of The Economist drilled down deeper to cover the retreat of globalization – at least in the most visible form, that of the multinational brands dotting cityscapes around the world. The retreat of the global company, they trumpet, the end of Theodore Levitt’s vision. Credit Suisse takes a concise yet comprehensive look […]

Posted in Africa, African Consumer Market, Analysis, Business Models, China, Compétitivité, Consommateurs, Consumer Behaviour, Culture, East African Community, Economy, Emerging Markets, FMCG, global, India, Innovation Planning, Marchés africains, Marketing, Perspective, Retail in Africa, Strategy, Sub Saharan Africa, UCSD, urban, Value | Also tagged , , , | Leave a comment

Breaking bulk and profiting at the margins

Michael sent me this information from Nairobi last week. He’d spotted informal retail within the context of a mini-supermarket – known as traditional trade in the jargon of consumer product distribution and retail. He adds, “So 500 ml of Rina cooking oil retails for 120KES, 1 litre for 195 KES. What the owner of this […]

Posted in African Consumer Market, Consumer Behaviour, Frugality, Kenya, Mama Biashara, Marketing, Prepaid Economy & Informal Sector, Retail in Africa, Strategy, urban, User research | Also tagged , , , , , , , , | Leave a comment

Why Indian FMCGs eagerly enter African Consumer Markets

This chart from that Neilson retail study on sales of Fast Moving Consumer Goods (FMCG)  shows how Kenya’s retail sector is  significantly more formalized than India’s. Given their decades of experience with their vast, informal markets, is it any wonder that India’s consumer brands find the East African market an attractive proposition?  Their visibility in […]

Posted in African Consumer Market, Business, Ecosystem, Emerging Markets, India, Informal & Flexible, Marketing, Prepaid Economy & Informal Sector, Strategy | Also tagged , , , , , | Leave a comment

While you were outsourced: Last 10 years of mobile design, business and emerging markets

There’s a lot to be said here and I’ve been trying to sort it all out into some kind of logical flow. The global landscape of mobile phones is undergoing a huge shift, and like the iceberg that sank the Titanic, much of it is still under the radar. If I hadn’t gone down the […]

Posted in Analysis, Design, Emerging Markets, Marketing, Mobile platform, Perspective | Also tagged , , | Leave a comment

Primary colours

Posted in Business, Design, Kenya, Marketing, urban | Also tagged , , | Leave a comment

Reflecting on the mobile internet in Kenya

After the past three weeks of focusing on cyber cafes and internet access in urban and rural Kenya, we’ve been questioning the value of the “mobile internet” statistics provided by operators to the CCK. Muchiri pointed out that since most of our feedback seemed to revolve more around SIM operated routers installed by cybers, or […]

Posted in Analysis, Cyber cafe series, Ecosystem, Emerging Markets, Kenya, Platforms, Prepaid Economy & Informal Sector, Projects and Reports, Strategy, Technology, User research | Also tagged , , , , , , , , , , , | Leave a comment

Socially networked mystery shopfront

We spotted this closed shopfront just before entering Mtwapa – a midsize town about 10km from Mombasa, when returning from a day trip north to Kilifi today. There was no signage to tell us whether it was a cyber cafe or internet center of some sort. But we’re sure they are extremely networked socially.

Posted in Cyber cafe series, Emerging Markets, Innovation Planning, Kenya, Prepaid Economy & Informal Sector, Projects and Reports, rural, Technology, urban | Also tagged , , , , , | Leave a comment

Communicating value across cultures

Reading about Cisco’s move to Bangalore in BW’s breathless prose, this interchange struck me forcibly. “It will give them some exposure and it’s a glamorous job … but it could create an Ivy League-type clique of expats who are richer than the locals,” Kay said. “I doubt that most of them will stay long enough […]

Posted in Design, Emerging Markets, Marketing, Process, Research | Also tagged , , | Leave a comment

Barriers to business with the ‘Bottom of the Pyramid’ : what can we learn from Mama Boi?

The Monitor Group has made available the complete HBR article “Is the Bottom of the Pyramid Really for you?” (PDF) where the authors frame the debate for multinationals questioning whether to consider entering this challenging though untapped segment of the global marketplace.  They list some of the common barriers faced by executives during their attempts […]

Posted in Business, Ecosystem, Emerging Markets, Prepaid Economy & Informal Sector, Strategy | Also tagged , , , , , , , , , | Leave a comment

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