Tag Archives: brand

Tecno and Nokia: The tale of two brands

Chinese mobile maker’s original brand strategy succeeds in Africa: Transsion’s Tecno This year, Nokia got shoved out of the top 10 most admired brands in Africa list, not bad for a company that had lost its way in emerging markets 7 or 8 years ago. As an old (in all senses of the word) Nokia […]

Posted in Africa, African Consumer Market, China, Design, Frameworks, Innovation Planning, Mobile platform, Perspective | Also tagged , , , , , , | Leave a comment

Marketing the Unbranded: Avocados on the side of the Road

These stickers caught my attention. The only one of a long line of makeshift wooden stalls by the side of a highway in Central Kenya to display what looked like branded avocados. Were they part of some cooperative or horticulture exporter’s leftovers? They turned out to belong to Maude, the ambitious and aspirational market woman […]

Posted in African Consumer Market, Assumption filter, Base of the Pyramid, Business Models, Innovation Planning, Marketing, Strategy | Also tagged , , , , | Leave a comment

Branding the Unbranded: The story of Cookswell Jikos, Kenya

  These are jikos – metal stoves that use charcoal – displayed for sale in the jua kali market in the town of Nakuru, Kenya. Made from scrap metal, using the most rudimentary tools, under conditions of resource scarcity, they are one of the everyday products churned out by the informal manufacturing sector. These are […]

Posted in African Consumer Market, Business, Business Models, Design, Emerging Markets, Indigenous & Traditional, Informal & Flexible, Innovation Planning, jua kali, Kenya, Marketing, Mobile platform, Perspective, Strategy | Also tagged , , , , | 2 Responses

African consumer market insight from Chinese flip flop manufacturer in Tanzania

This recent interview of the Chinese owner of a flip flop factory based in Tanzania offers some interesting insights into the mindset of the East African consumer. Trade in commodities has been the dominant feature of China-Africa relations over the past 20 years, but many traders, particularly those who arrived in Africa early, are now […]

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