Tag Archives: brand strategy

Thinking like a user centered designer about brand management

Design is fundamentally a value system, a set of principles, that is then manifested in tangible form. Conventionally, this has been known as setting the design criteria. However, rather than specification guidelines, as used in engineering, if one were to change metrics and numbers into values or emotional responses, one could, in fact, create a […]

Posted in Business, Design, Frameworks, Innovation Planning, Marketing, Perspective, Strategy, UCSD | Also tagged , , | Leave a comment

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