Opportunity spaces vs ideas – business development for the BoP markets
Ideas or concepts are not the same as opportunity spaces or gaps in a particular market. Exploratory user research can identify opportunities for innovation, that is, either unmet needs or gaps in the existing ecosystem which could be filled by a product or service with the intent to create and provide value. On the other […]
Influence of global communications among the BoP audience
Recently, this call for action by Infodev was shared with me and I was pleased to notice that they’ve referenced one of my former projects – the Finnish BoP project funded by TEKES and conducted by Aalto University. Now that was a challenging one to wrestle down into some kind of viable action plan but that’s […]
Raising some concerns about urban user research insights being applied to design for rural markets
The Rural Market Insight Group at the Centre for Development Finance (CDF) conducted a six-week product test with a Base-of-the-Pyramid (BoP) household in Chennai, Tamil Nadu. The purpose was to explore whether urban user testing of rural-targeted BoP products yields relevant user insights in early design stages. Surprising results warrant further research of this potentially […]
Women Together: Incentivising Savings
Mahila Milan means “women together” and provides a decentralised vehicle for the empowerment of women via leadership roles and advocacy alongside its pivotal daily savings collection.
