Tag Archives: bop markets

Floating Upwards: The Bottom of the Pyramid Segment is No More

By Niti Bhan | Published: July 9, 2015

Pew Research Center’s latest results on global income distribution show some rather large shifts among the lowest income segments. The Bottom of the Pyramid or Base of the Pyramid (BoP) segment, defined as those who live on less than $2.50/day has just lost a significant percentage of the population. While one can quibble that $2.50 […]

Posted in African Consumer Market, Analysis, Base of the Pyramid, Consumer Behaviour, Economy, Emerging Markets, global, Income, Marketing, Perspective, Prepaid Economy & Informal Sector, Research | Also tagged , , , | 2 Responses

Understanding at the bottom of the design pyramid

By Niti Bhan | Published: September 5, 2012

source Before we can give form – and it does not have to be a tangible product but could even be a service, a business model or a strategy – to what we wish to do, its not enough to step back to just the function level, one must step even further back to envision […]

Posted in Assumption filter, Base of the Pyramid, Design, Frameworks, Innovation Planning, Perspective, Process, Systems, UCSD, User research | Also tagged , , , | Leave a comment

Exploring the market forces acting on the cyber cafe industry in Kenya

By Niti Bhan | Published: September 18, 2011

This post continues on the challenges of estimating size and value of an untapped market in the developing world – in our current case, it is the cyber cafe industry in Kenya.  A critical aspect of this exercise will include assessing the impact of a variety of market forces acting on the industry in the […]

Posted in Analysis, Business, Cyber cafe series, Ecosystem, Emerging Markets, Kenya, Mobile platform, Prepaid Economy & Informal Sector, Process, Projects and Reports, Research, rural, Technology | Also tagged , , , , , , , | 2 Responses

The challenge of assessing the size of an emerging market opportunity

By Niti Bhan | Published: September 17, 2011

Untapped opportunities in the developing world bring with them their own challenges for businesses seeking to invest in them.  An interesting one is that of assessing the market size and value, particularly for the lower income demographic that operates primarily in the informal economy (often called the BoP or bottom of the pyramid).  This snippet […]

Posted in Analysis, Base of the Pyramid, Cyber cafe series, Emerging Markets, Kenya, Prepaid Economy & Informal Sector, Process, Projects and Reports, Research, rural | Also tagged , | Leave a comment


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