Tag Archives: benin

Will Direct Access to China-made Goods Disrupt Trade in West Africa’s Consumer Market?

The first e-commerce platform for direct trade of China made products has just been launched in the West African country of Togo. Squeezed together with the Benin Republic between the larger, and better known countries of Nigeria and Ghana, Togo is a small francophone country of around 7 million people. Per the article: “We want […]

Posted in Africa, African Consumer Market, Afrique francophone, Analysis, Business, Business Models, Cashless transactions, China, Commerce en ligne (e-commerce), Consommateurs, Distribution, Emerging Markets, Ghana, Marchés africains, Marketing, Mobile platform, Perspective, Platforms, Strategy, Sub Saharan Africa, Technologie, Technology, UEMOA | Also tagged , , , , , , , , | Leave a comment

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