Tag Archives: app economy

Emergence of a decentralized digital economy? Snippets from Nigeria and Kenya

Continuing the conversation from the recent posts on app enabled demand redistribution as well as digital platforms being used by informal sector economic actors to boost their own productivity and efficiency, I thought to share snippets from these two recent articles I just came across, as cases in point. From Nigeria, West Africa: How WhatsApp […]

Posted in African Consumer Market, Business, Business Models, Emerging Futures, Kenya, Marketing, Mobile platform, Nigeria, Perspective, Platforms, Prepaid Economy & Informal Sector, Sub Saharan Africa, Systems, Technology | Also tagged , , , , , , | Leave a comment

Africa’s Delivery On Demand Apps are Transforming the Informal Economy

When women in rural Rwanda can buy sanitary napkins and contraceptives, on demand, simply by pushing a few buttons on their phones, you know the digital informal economy is here to stay. And, its not just imported apps and social enterprises pushing this digital commercial activity. The “uberization” of the African informal economy is well […]

Posted in Africa, African Consumer Market, Biashara Economics, Business Models, Commerce en ligne (e-commerce), Consommateurs, Consumer Behaviour, Distribution, Ecosystem, Emerging Futures, Flexibility, Frameworks, Informal & Flexible, Innovation Planning, Mama Biashara, Marchés africains, Marketing, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, Produits de grande consommation (FMCG), Retail in Africa, Strategy, Sub Saharan Africa, Technology, Value | Also tagged , , , , | Leave a comment