Tag Archives: analysis

What can we learn from an informal market?

By | July 9, 2018

I took this photo of Rinku taking photographs during our visit to Busia’s bustling cross border market as a means to document our own work documenting the borderland’s informal trade ecosystem. Sometimes we’re so immersed in our work that we forget to look up and recognize we’re participants too. Document everything, I tell people interested… Read More »

Detailed breakdown of Uber’s business model in Kenya puts spotlight on weaknesses

By | October 25, 2016

Latiff Cherono has just published an indepth analysis of what exactly it takes for an Uber driver in Nairobi to cover the cost of doing business. Here’s a snippet, In this post, I try to understand the root cause of the disconnect between how the customer (who defines the value), Uber (the service that controls… Read More »

Africa’s Middle Class: Development economics and marketing demographics conflating the holy grail

By | September 12, 2016

The most developed nation on the African continent, south of the Sahara desert, is considered to be South Africa with its financial and transportation infrastructure and systems, a legacy from history. In the first decade of the 21st century, the black middle class – known as Black Diamonds in marketer jargon – came into prominence… Read More »

Nigerian retail transformation changing consumer expectations

By | August 6, 2015

Drawing on insights from Adewale Yusuf’s expert observations in the heart of the Nigerian transformation, I wrote up a short piece for his tech magazine Techpoint.ng which looks at changing consumer behaviour and its implications for startups. Do take a look: Shopping as entertainment – A trend that might bite Sprouting mega-malls are offering a… Read More »

Dynamic vs Static Metrics: Attributes for an African Measure of Competitiveness

By | April 7, 2015

For analysts everywhere, the challenge of considering each economy in its own right seems to be far too much trouble, and so they tend towards sweeping generalizations which lump all metrics under one label – “Africa”. Some find even that far too exhausting and aggregate Africa along with Europe and the Middle East. These regional… Read More »

Navigating the African Informal Retail Sector

By | March 15, 2015

Nigeria’s consumer market has captured global attention. A significant proportion of this emerging market opportunity is in the FMCG category. Due to historical reasons, 87% of this retail trade happens in the “unorganized” or “informal sector”.  The market is highly fragmented and inefficient. Yet due to the nature of the informal economy, most of this… Read More »

Target market strategy for upwardly mobile BoP segments

By | September 16, 2012

* BoP – referring Prahalad’s Bottom of the social and economic pyramid, MoP – middle This visualization of the emerging consumer market opportunity in India is by the insightful analysts at Nomura Research Institute, Japan. When taking this in conjunction with the information collated in my previous post on the imminent boom in upward mobility… Read More »

Emerging evolution of global BoP markets by mindset and income

By | September 15, 2012

 Japan’s Nomura Research Institute have an interesting take on the evolution of the existing global population currently demarcated as the BoP (Base or Bottom of the Pyramid). While it is not surprising that income levels are expected to increase, given the signals already observed in frontier markets and rapidly growing economies, what was intriguing was… Read More »

Opportunity spaces vs ideas – business development for the BoP markets

By | September 30, 2011

Ideas or concepts are not the same as opportunity spaces or gaps in a particular market. Exploratory user research can identify opportunities for innovation, that is, either unmet needs or gaps in the existing ecosystem which could be filled by a product or service with the intent to create and provide value. On the other… Read More »

Internet penetration by population in African countries: mapping opportunity

By | September 25, 2011

Since we’re currently working on a market entry exploration study for Village Telco in Kenya, I’ve been taking a deeper look at the spread and adoption of internet use.  It struck me that the landscape is actually far more fragmented than it used to be – things have been changing so fast that gone are… Read More »