Portfolio Tag Archives: solar

Household Energy Consumption Behaviour

Exploratory user research on energy consumption behaviour using design ethnography methods was conducted in Makueni district of Kenya. This immersion exercise focusing built upon existing knowledge of Base of the Pyramid (BoP) informal cash based markets, operating environment, consumer behaviour and rural purchasing patterns and household financial management. Sampling was done based on two attributes […]

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Solar Marketing Strategy for Bottom of Pyramid

Deep dive immersion into rural household energy market in East Africa. Market trends, competitive analysis, pricing and consumer purchasing patterns were observed and documented for solar lamp manufacturer with extensive distribution network but poor sales. Synthesis and assessment of company’s consumer facing behaviour identified gaps in distribution, retail channels and customer awareness activities. Strategic recommendations […]

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Exploratory User Research

When we’re looking at an entirely new and different operating environment from that which we’re immersed in, exploratory user research allows us to map the landscape, understand the local context and conditions, and identify potentials for innovation. It is after this understanding phase that we can select promising opportunity spaces to explore further or decide […]

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