Portfolio Tag Archives: rural

Strategies for Rural and Informal Markets

We identify opportunity spaces and define new products and services that can add value and enhance lives, not simply plug the gaps of unmet needs. Needs and wants are so many that every decision to spend money is a trade off on the risks of a return of maximum value. How and where can we […]

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The Farmer’s Perspective: Bridging the Last Mile to Market

The Dutch Ministry of Economic Affairs and the Ministry of Foreign Affairs contribute to PPPs with the intent of proliferating sustainable agricultural practices with farmers in developing countries, thus promoting sustainable and equitable growth. In search for opportunities to enhance the scale and spread of such practices, we were requested by both Ministries to conduct […]

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Emerging African Consumers

The African consumer market is unique and challenging. Informal markets where transactions are primarily in cash dominate the landscape. Connected consumers demand the best in the world yet infrastructural challenges and lack of market services create a vacuum of information. Observing user needs for product and service design is not enough, the entire ecosystem must […]

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Household Finances in Rural & Informal Markets

What insights can we derive from observing and understanding how those at the BoP currently manage their household budgets to inspire new transaction models or pricing strategies for businesses wishing to serve the poor more effectively, yet profitably? Selected in 2008 Small Grants competition conducted by iBoP Asia Project to conduct exploratory research in rural […]

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Household Energy Consumption Behaviour

Exploratory user research on energy consumption behaviour using design ethnography methods was conducted in Makueni district of Kenya. This immersion exercise focusing built upon existing knowledge of Base of the Pyramid (BoP) informal cash based markets, operating environment, consumer behaviour and rural purchasing patterns and household financial management. Sampling was done based on two attributes […]

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Solar Marketing Strategy for Bottom of Pyramid

Deep dive immersion into rural household energy market in East Africa. Market trends, competitive analysis, pricing and consumer purchasing patterns were observed and documented for solar lamp manufacturer with extensive distribution network but poor sales. Synthesis and assessment of company’s consumer facing behaviour identified gaps in distribution, retail channels and customer awareness activities. Strategic recommendations […]

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Exploratory User Research

When we’re looking at an entirely new and different operating environment from that which we’re immersed in, exploratory user research allows us to map the landscape, understand the local context and conditions, and identify potentials for innovation. It is after this understanding phase that we can select promising opportunity spaces to explore further or decide […]

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Human Centered Design Planning

The human centered approach for solution development is an iterative observation and learning process that informs and inspires innovation from the perspective of people and their lives as opposed to the ‘spaghetti on the wall’ hit or miss approach. We decided to unpack the common UCD process into a simplified linear diagram only for clarity […]

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