Portfolio Tag Archives: design strategy

Strategies for Rural and Informal Markets

We identify opportunity spaces and define new products and services that can add value and enhance lives, not simply plug the gaps of unmet needs. Needs and wants are so many that every decision to spend money is a trade off on the risks of a return of maximum value. How and where can we […]

Portfolio Category: | Portfolio Tags: , , , , , , , , , , , , | Comments closed

The Farmer’s Perspective: Bridging the Last Mile to Market

The Dutch Ministry of Economic Affairs and the Ministry of Foreign Affairs contribute to PPPs with the intent of proliferating sustainable agricultural practices with farmers in developing countries, thus promoting sustainable and equitable growth. In search for opportunities to enhance the scale and spread of such practices, we were requested by both Ministries to conduct […]

Portfolio Category: | Portfolio Tags: , , , , , , | Comments closed

Emerging African Consumers

The African consumer market is unique and challenging. Informal markets where transactions are primarily in cash dominate the landscape. Connected consumers demand the best in the world yet infrastructural challenges and lack of market services create a vacuum of information. Observing user needs for product and service design is not enough, the entire ecosystem must […]

Portfolio Category: | Portfolio Tags: , , , , , , , , , | Comments closed

Financial Innovation for the Informal Economy

Financial innovation for the informal econonomy requires a comprehensive understanding of the entire ecosystem. It means taking a broader perspective than diving in to develop another mobile money solution or clever app to track expenses. Whether its taking a closer look at a rural region’s highly interdependent economic behaviour or mapping the value chain from […]

Portfolio Category: | Portfolio Tags: , , , , , , , , | Comments closed

Solar Marketing Strategy for Bottom of Pyramid

Deep dive immersion into rural household energy market in East Africa. Market trends, competitive analysis, pricing and consumer purchasing patterns were observed and documented for solar lamp manufacturer with extensive distribution network but poor sales. Synthesis and assessment of company’s consumer facing behaviour identified gaps in distribution, retail channels and customer awareness activities. Strategic recommendations […]

Portfolio Category: | Portfolio Tags: , , , , , , , , , | Comments closed

  • Subscribe to this blog's feed or you can receive updates by email

  • Recent Posts

  • Choose Topic

  • Archives