Portfolio Tag Archives: bottom of the pyramid

Household Finances in Rural & Informal Markets

What insights can we derive from observing and understanding how those at the BoP currently manage their household budgets to inspire new transaction models or pricing strategies for businesses wishing to serve the poor more effectively, yet profitably? Selected in 2008 Small Grants competition conducted by iBoP Asia Project to conduct exploratory research in rural […]

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Household Energy Consumption Behaviour

Exploratory user research on energy consumption behaviour using design ethnography methods was conducted in Makueni district of Kenya. This immersion exercise focusing built upon existing knowledge of Base of the Pyramid (BoP) informal cash based markets, operating environment, consumer behaviour and rural purchasing patterns and household financial management. Sampling was done based on two attributes […]

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Exploratory User Research

When we’re looking at an entirely new and different operating environment from that which we’re immersed in, exploratory user research allows us to map the landscape, understand the local context and conditions, and identify potentials for innovation. It is after this understanding phase that we can select promising opportunity spaces to explore further or decide […]

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