Thinking like a user centered designer about brand management
Design is fundamentally a value system, a set of principles, that is then manifested in tangible form. Conventionally, this has been known as setting the design criteria. However, rather than specification guidelines, as used in engineering, if one were to change metrics and numbers into values or emotional responses, one could, in fact, create a […]
Designing with Understanding
Wroblewski 2007, Designing with Vision The last 6 years have been nothing more than constant proving of this philosophy and approach, as embodied in the design pyramid as captured by LukeW back in the day. As an ardent proponent of exploratory user research (Chipchase and Jung, 2007) this conceptual image just burst into a million […]
Projected Impact of recognizing and integrating end-user’s agency on innovation adoption rates
Rajasthan, India January 2009 Our problem statement for the recently completed, two phase project on sustainable agricultural value chains, was framed as follows: What are the barriers to adoption of sustainable agricultural practices that limit their spread and scaling? What are reasons and/or causes of the existence of these barriers? The complexity and wicked nature […]
Reflections on Jugaad: A short personal history
That’s from the beginning of 2007, when we first tried to make Jugaad a reality. A loosely knit collaboration that would span Asia and Africa and America. I gave up on it before the summer of 2007 was over, having moved out of the United States that year. Little did I know that I was […]
Systems thinking and the mobile platform for economic impact and wealth creation
I have been meaning to write this post for quite some time now, percolating as it has in the back of my mind but it was Mark Kaigwa who finally spurred this writing. This is not all about MPesa, though it will take a look at some of the issues why its runaway success in […]
Phase zero
This post was written by niti bhan and rss originates from www.nitibhan.com
Reframing Public Private Partnerships (PPPs) as a human centered design challenge
The tangible manifestation of the concept of turning government’s calls to action for public private partnerships in development was crafted by Jeroen Meijer of JAM Visualdenken and expertise on sustainable agricultural value chains provided by Bart Doorneweert of LEI, Wageningen. The design challenges, as we called them, reframed the problem statement in the form a […]
Reflections on design thinking for government: empowering policy makers and stakeholders
Yesterday I came across a post on The World Bank’s blog, “Design Thinking for Government Services: What happens when the past limits our vision of the future?” Given that I’m in the process of writing a report on the role that human centered design can play in government, that too for a developed nation, I’d […]
Human centered systems design: Navigating complexity through flexibility
Drawing credit: JAM visualdenken Systems designed for use by communities tend to operate differently from back end or operational processes. Its only natural given the unpredictable nature of crowds. I’m sure there are a lot of people looking into this field, with greater experience and knowledge than I. However, I bring this up due to […]
Lowering barriers: Its about access, not the device
When Vanderbeeken sent me a link yesterday about Nokia working closely with Facebook to get the next billion online, it reminded me of this crude diagram I’d constructed back when I was watching this space far more closely than I do now. Twitter and Facebook are the two big names that weren’t even on our […]
