Category Archives: Strategy

Are you letting data from the past drive your future strategy?

By | August 29, 2022

Yesterday, I was deep inside Google looking for datapoints to connect that would add up to give me a sense of what was going on in these turbulent times, and I came across this insightful article on strategy. It was clear the author felt as obsolete as I did about the way strategic planning for… Read More »

Day 2, Exploratory Discovery and Sensemaking in rural Ostrobothnia, Finland #taiketukee

By | May 26, 2022

For design before design, I prefer immersion in the field location and alternating thinking and writing with observations and interviews in order to tightly frame the problem space and the social design challenge. My RQ is whether the application of the guiding first principles of the Scandinavian tradition of participatory design research (also known as… Read More »

Time to update the 5D’s framework for inclusive business design after 12 years

By | June 10, 2021

Two things have happened since I first published The 5D’s of BoP Marketing: Touchpoints for a holistic, human-centered strategy in Core77 back in January 2009. One, Core77 overhauled their site design and broke my article rather badly. Its layout and formatting makes it virtually incomprehensible. On the other hand, the 5Ds framework has apparently held… Read More »

Contextualizing design of remote interventions for local food systems resilience strategies in literature

By | May 26, 2021

I began my academic explorations on this blog a couple of months ago with a post on the power of sensemaking to transform the context and frame of reference, and thus provide a means for empowering one to make decisions for a decidedly unknown near future, where increased uncertainty and volatility have become the norm.… Read More »

Strategy Tools for Value Creation by Including Informal Entrepreneurial Ecosystems

By | May 8, 2021

There is a lot to unpack in the title of this post and not all of it might happen here today. Consider this the amuse bouche of my current thinking and writing, with the unexpected side effect of releasing the first faint sounds of music that’s been long hidden in my keyboard. The phrasing of… Read More »

Can Africa’s Informal Trade Ecosystems Provide Lessons for Navigating Uncertainty and Volatility in the post Pandemic World?

By | May 1, 2021

It is virtually impossible today to consider emerging markets without taking into consideration the vastly different operating environment of the majority of the countries in the global South. As the map, based on GSMA data, above shows clearly in bright red and blue, the clearest indication of this difference is in the way mobile telephony… Read More »

Mobile telephony and low income customers: Market conditions drove product development and pricing

By | April 25, 2021

Many who were around and as obsessed by the entry of mobile telephony in the global South during the early years of this century will recall this eyecatching graphic used to illustrate the announcement by Cameroonian researchers Victor and Irene Mbarika that can now be pointed to as the moment Africa’s mobile revolution was born:… Read More »

Situating one’s rant within business model typology for rural and low income markets

By | April 24, 2021

After yesterday’s post on stripping out social considerations to allow for a pragmatic economic assessment of viability prior to investing in infrastructure for service delivery to rural customers, I looked up literature on the general theme. Site selection as a keyword brought a slew of articles focusing on GIS technology, primarily from the lens of… Read More »

Is a business inclusive if its doing business in rural Africa? Why modeling economic capacity matters

By | April 23, 2021

Whether a business thinks of itself as inclusive or not, it must consider the sustainability of revenue streams and their expected duration, prior to committing themselves to infrastructural investments in rural locations of the global South. Those that position themselves as inclusive businesses – regardless of size, must consider the value being created for their… Read More »

Looking back at 2020 from Mama Mboga’s eyes: The Pandemic as Natural Disaster

By | December 4, 2020

I am moved today by my work to look back at this agonizingly long year of separations and losses and delays for peoples around the world. Uncertainty and complexity have both increased, and economic volatility has become the order of the day, regardless of the development status of the region or location. More people in… Read More »