Category Archives: rural

Introduction to rural household energy consumption behaviour in East Africa (1 of 3 parts)

By | January 27, 2018

The following is extracted from a six month study during 2012 on household energy consumption behaviour in rural Kenya and Rwanda among the lower income demographic, that led to an understanding of some of barriers hampering the sales of client’s solar products in this market. This first part is an overview of household financial management… Read More »

Financial Behaviour Patterns Observed Among Households in Rural Informal Economy in Asia

By | July 24, 2017

This is the original working paper of the research conducted on rural household financial management, in developing country conditions, pioneering the use of methods from human centered design for discovery, during Nov 2008 to March 2009, aka the Prepaid Economy Project. It was peer reviewed by Brett Hudson Matthews, and I have incorporated his comments into… Read More »

Samsung took its commitment to the African market very seriously

By | June 30, 2017

This article in the Financial Times caught my attention first for it’s mention of Samsung’s seemingly innovative adaptation to the harsh operating environment prevalent across the African continent. It reminded me of the very first exploratory user research programme I had been part of, for Samsung, back in early 2008. That was a seminal trip… Read More »

Livestock as movable assets and financial collateral: Collected insights

By | May 11, 2017

Following in the footsteps of Zimbabwe, Kenya has just passed a law on the use of movable assets as collateral for loans. President Uhuru Kenyatta has signed into law a Bill allowing borrowers to use household goods, crops, live animals and even intellectual property to secure commercial loans in a move aimed at boosting access… Read More »

A matter of timing: seasonal opportunities

By | April 9, 2017

These stalls full of water pistols and balloons sprouted overnight a couple of days before the spring festival of Holi (March 13th 2017) – these vendors are neither local nor regulars in the market complex. They’re here to offer seasonal products and might even have been invited by the local shopkeepers to provide attractive temporary… Read More »

Bridging East Africa’ formal – informal financial services divide

By | January 9, 2017

Kenya’s formal inclusion looks pretty, the financial inclusion industry has been has been great at talking up its achievements over the past 10 years. Here, 75.3% of Kenyans are now formally included, a 50.3% increase from 19 years ago. Official statistics on mobile phone penetration is up to 80.5% of the population and there is general… Read More »

Lowering the barriers to effective communication is the key to sustainable development

By | August 21, 2016

One of the challenges that we discovered during our multistakeholder workshop in The Hague a few years ago was that people tended to fall back on their expertise when faced with the discomfort of empathizing with farmer’s needs. Particularly so when the farmers in question were from Africa, and not from their own regions. Our… Read More »

Reframing the informal sector in the African consumer market: The real African middle class

By | February 8, 2016

This is Ruth’s shop, on the side of the highway, approximately 5km on the road to Kisumu, from Busia in western Kenya. Not quite directly part of the borderland’s economy, that trades incessantly with each other, these businesses still manage to feed off the energy of the hustle and bustle of biashara, as it flows… Read More »

Infrastructure has a direct relationship to how much your rural business can scale

By | February 5, 2016

This is a micro-wholesaler and retailer in a staple commodity. Infrastructural constraints limit the stock she can manage at one go – seen as the sack with her name on it. This indicates that it was sourced from some distance away, as this is the matatu’s informal package tracking service. It could have come from… Read More »