Why so much “BoP” marketing fails in the developing world
Increasingly I have been getting the sense that there are some fundamental issues with the way BoP focused organizations are developing, creating and implementing their market entry strategies. Here are four of the most obvious errors that I’m seeing: Assuming there’s no competition Most of these firms, particularly those coming in from the outside and […]
The multifunctionality of livestock in rural Kenya
This is an interesting research paper from Purdue’s Agricultural Economics department published in 2008. Titled Traits Affecting Household Livestock Marketing Decisions in Rural Kenya (pdf), it’s abstract informs us that: While many contemporary development programs with regard to Sub-Saharan Africa’s pastoralists promote improved livestock marketing as a way out of poverty, they also fail to […]
“This is wealth in Wote”
The owner of this shamba specially asked his man to remove the pipe so that he could proudly share his ‘wealth’ – sweet, fresh water piped in from a submersed pump with pipe and power laid down under the dry river bed and his fields. Value is always contextual.
Fuel, Food and Fone – The necessities of modern life
African Traders in Guangzhou, China: Routes, Profits, and Reasons
While digging around for information after my recent flight where I was offered an upclose and personal look at increasing informal trade between Africa and China, I came across this research paper by Yang Yang from the Chinese University of Hong Kong. A snippet from the introduction: Based on my fieldwork in Guangzhou, this paper […]
Rise of tricycle pushcarts in Mexico
ClubOrlov has a guest post from a small Mayan fishing village in Mexico by a writer only known as Albert, who observes this informal economic activity and its players closely: What struck me is that I cannot recall a time in the past decade that I have been observing these vendors when there were more […]
Low Income Household consumer research in rural Kenya
In a couple of weeks, I’ll be starting a whole new set of fieldwork in rural Kenya. This time we’re doing something closer to the better known applications of our human centered design approach for increasing our understanding of people. It will be among rural ‘BoP’ households on behalf of a consumer product that’s retailed […]
Senegalese research on innovation processes in their informal ICT sector
I came across some excellent research by Dr Almamy Konte and Mariama Ndong of Senegal. While I’m sure the original working paper in French must be far better than this drafted English translation, their key points are nonetheless something to make us sit up and listen, particularly with regards to innovation in the informal economy. […]
Observations on emerging opportunities in upcountry Kenya
Louis Majanja is a photographer who maintains the wonderful ‘Daily Struggle‘ photoblog capturing life in and around Nairobi and Kenya and his latest post captured not only my imagination but also the changes he’s observed upcountry in his rural home region when he went back for the holidays. Here, I want to share that insight […]
Business model innovation, with caveat
About 3 or so years ago, there was much fanfare about the impending launch of Airtime Airlines, a South African venture that planned to offer a whole new way to purchase flights. One could use airtime minutes and buy tickets immediately or save up towards its purchase over a period of 6 months by sending […]
