Why I’m cautious about most mobile platform consumer research in Africa
StanChart’s price tracker rolled out in Nigeria is a great example of where and how mobile phones can really add value in understanding the African consumer market and add substantially to its scarce database. What concerns me however is the increasing promotion of the ubiquitous cellphone as the means to gather consumer insights for all […]
Global consumer data shows demographics have changed completely
The past half decade‘s worth of financial crises and increasing scarcity of resources have led to an increasing equalization in the global water level. Instead of the high tide that would lift all boats, the leveling off of growth is leading to an entirely different equation of purchasing power parity. Tomorrow’s equilibrium seems to imply […]
New data shows “middle class” label misleading; skews market analysis
Anyone familiar with the literature and handwringing around the size of the African middle class that’s an ongoing sidebar to the emergence of the continent’s economies, will appreciate the FT’s analysis of recent research results. The global middle class is both smaller and poorer than previously thought, according to a new study, with hundreds of […]
Africa’s world trade: Informal economies and globalization from below by Margaret C. Lee
The entire text of Professor Margeret C. Lee’s work is made available under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) Licence. Clicking on the cover will take you directly to the PDF. Chapter 3 takes the reader through a journey to different countries of Africa, including Uganda, Tanzania, Ghana, Zambia, South Africa, Namibia, […]
Trade in East Africa – A very short introduction to a very long history
Who were the pioneers who opened up the trade routes that criss cross the seas and deep into the interior from the ancient ports of Zanzibar and Mombasa? We don’t know who these intrepid sailors must have been, making their profit from rich Roman’s wives seeking Indian silks and spices, but the African continent’s eastern […]
Design research as a method for discovering & understanding the world around us
Variously known as User Centered Design (UCD) or Human Centered Design (HCD), the fundamental philosophy underlying the designer’s approach to problem solving is that of discovery – “figuring out how to make something that will work in this context”. Innovation, invention and novelty rarely have pre-scripted processes due to the as yet unknown, and often, […]
Customer-Centric Business Model Design for Financial Inclusion
The Challenge Digital financial services (DFS) seek to bridge the chasm between the structures, policies and institutions of the formal economy, and the cash intensive informal and rural economy. Current day approaches tend to take the perspective of the service providers when assessing the market opportunity and the needs of the intended customers. And so […]
Key Insights on the Reality of Rural India: Socio-Economic & Caste Census data
Recently, India released a selection of data from the 2011 Census of India – their focus was rural India’s socio-economic reality, primarily aimed at policymakers and programme designers. This was the first time the Government of the Republic of India has collected information on caste. The last such census was back in 1931, by the […]
Introducing The Global Prepaid Economy
This week, that venerable newspaper The Financial Times, published an original piece of writing on the World Economic Forum’s Agenda blog. Its not a reprint from their own publication. It proposes the end of “Emerging Markets” (EM) as we know them: Now, commentators say, it is the world’s mental map that is in dire need […]
3 Myths of Financial Inclusion
This article has been co-authored with Michael Kimani @pesa_africa Banking the unbanked is very popular right now, as financial inclusion is seen as a key milestone on the path to development. In parallel, a plethora of “cashless” or “cash lite” solutions have begun permeating the cash intensive informal economy. These can be broadly described as […]
