Africa’s Middle Class: Development economics and marketing demographics conflating the holy grail
The most developed nation on the African continent, south of the Sahara desert, is considered to be South Africa with its financial and transportation infrastructure and systems, a legacy from history. In the first decade of the 21st century, the black middle class – known as Black Diamonds in marketer jargon – came into prominence […]
Poverty is Dynamic and Flexible, Just like the Informal Economy: Evidence from India
…the concept of poverty today is fundamentally different from that of poverty three decades ago, and that safety nets need to be tailored to meet the needs of a society in transition.~ The Hindu, 2 Aug 2016 When quantitative data provided by the India Human Development Survey (the first large panel survey in India) provokes […]
Lowering the barriers to effective communication is the key to sustainable development
One of the challenges that we discovered during our multistakeholder workshop in The Hague a few years ago was that people tended to fall back on their expertise when faced with the discomfort of empathizing with farmer’s needs. Particularly so when the farmers in question were from Africa, and not from their own regions. Our […]
Part 2: Enabling development’s paradigm shift from ‘best practice’ to ‘best fit’
Programming in International Development jumps directly into the Design phase of the projects. This is the root of the challenge they face now as they seek to change the paradigm away from ‘best practice’ to putting the end users at the center of their strategies, with ‘best fit’. I identified this problem in the Autumn […]
The 5C’s of Cashless
The Reserve Bank of India has unveiled their Vision 2018, an ambitious plan to shove the juggernaut into a cashless future. Here are their pithy yet to the point 5C’s, which focus the framework on a set of objectives. Coverage – by enabling wider access to a variety of electronic payment services Convenience – by […]
Cashless
A Framework for New Market Entry Strategy
There are two parts to this article: The first is a revision of the lenses through which we assess the landscape within which your new market strategy will be expected to operate; and the second covers your implicit assumptions at inception, as well as gaps in your mental model. 1. The lenses for innovation need […]
Borderland Biashara: Mapping the Cross Border, National and Regional Trade in the East African Informal Economy
And, we’re back! With apologies for the long delay in posting on the blog, we’d been busy wrapping up our groundbreaking design research for development programming project for Trade Mark East Africa this past month or so. As you can imagine, the last few weeks of any project suck all the bandwidth out and leave […]
Biashara Economics: Get attuned to the cycles in your business – Lesson #4
Just as egg wholesalers know that business spikes during the school holidays due to increased demand, the ladies who trade in clothes, old and new, know that clothing is a discretionary purchase. In the low season, some switch to selling necessities like charcoal, or fresh veg. People still need to cook and eat. Mama Margeret […]
Biashara economics: You can’t afford to let go of the reins – Lesson #3
The nature of biashara, which is primarily trade and commerce in a cash intensive economy, is such that margins are extremely thin, and there is a fragile line of trust, credit, and credentials which keeps the flows humming. M-Pesa changed that in some very fundamental ways, allowing the tightly furled buds to bloom. Trust, now, […]
