Category Archives: Produits de grande consommation (FMCG)

Women’s Entrepreneurship Driving Emerging Future in Africa

We’ve been silent of late on this blog due to work deadlines and end of the year paperwork, however this will change. I’ve promised to write one blog post every day – even if its a few lines – for the next 30 days. I realized it was habit and discipline that was missing, not […]

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Financial Behaviour Patterns Observed Among Households in Rural Informal Economy in Asia

This is the original working paper of the research conducted on rural household financial management, in developing country conditions, pioneering the use of methods from human centered design for discovery, during Nov 2008 to March 2009, aka the Prepaid Economy Project. It was peer reviewed by Brett Hudson Matthews, and I have incorporated his comments into […]

Also posted in African Consumer Market, Airtime, Alternative currency, Analysis, ASEAN, Assumption filter, Banking, Base of the Pyramid, Biashara Economics, Business Models, Cashless transactions, Cattle, Consumer Behaviour, Design, Economy, Ecosystem, Emerging Markets, Flexibility, Frameworks, global, Income, India, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Livestock, Marchés africains, Marketing, Migrant worker, Mobile platform, Philipines, Platforms, Prepaid Economy & Informal Sector, Process, Projects and Reports, Research, Retail in Africa, Risk, rural, Rural Economy, Savings, Scarcity, South Asia, Strategy, Sub Saharan Africa, Systems, User research | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

How the African movable assets bill can unleash innovation opportunities for the rural economy

As Kenya joins Zambia and Zimbabwe in ratifying a Movable Property Security Rights Act, there’s a sense that the floodgates to innovation in access to finance might be taking place in rural Africa, south of the Sahara and north of South Africa. Kenya’s law also goes beyond the cows and goats and allows a borrower […]

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As global firms (MNC) pull back from emerging markets, what does this mean for Africa?

Last week’s issue of The Economist drilled down deeper to cover the retreat of globalization – at least in the most visible form, that of the multinational brands dotting cityscapes around the world. The retreat of the global company, they trumpet, the end of Theodore Levitt’s vision. Credit Suisse takes a concise yet comprehensive look […]

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Professionals stand above the competition: Branding lessons from street vendors of Africa

Farai Mushayademo’s distinctive dress sense, with a different shiny suit every day, makes him a darling of customers and helps him beat the “rising competition,” he said. This article on the increasing competition for the burgeoning informal economy of Harare, the capital of Zimbabwe, came less than a month after we saw this smartly turned […]

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Africa’s Middle Class: Development economics and marketing demographics conflating the holy grail

The most developed nation on the African continent, south of the Sahara desert, is considered to be South Africa with its financial and transportation infrastructure and systems, a legacy from history. In the first decade of the 21st century, the black middle class – known as Black Diamonds in marketer jargon – came into prominence […]

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Research Question: Why is the informal retail sector so persistent and resilient?

Retailing in India is currently estimated to be a USD 200 billion industry, of which organised retailing makes up 3% or USD 6.4 billion. By 2010, organized retail is projected to reach USD 23 billion and in terms of market share it is expected to rise by 20 to 25%. (Sinha et all, 2007) These […]

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Japan’s Indian Strategy for the African Consumer Market

One of the most high-profile events Kenya has hosted since independence begins this week when heads of state from across Africa and the Prime Minister of Japan Mr Shinzo Abe jet in for the Tokyo International Conference on Africa Development (TICAD). It will be the first time that Ticad has been held outside Japan and […]

Also posted in Africa, African Consumer Market, Analysis, Business, Consumer Behaviour, Distribution, Emerging Markets, India, Informal & Flexible, Marketing, Perspective, Prepaid Economy & Informal Sector, Retail in Africa, Risk, South Asia, Strategy, Sub Saharan Africa | Tagged , , , , , , , , , , , | Leave a comment

Le commerce direct des produits fabriqués en Chine est-il susceptible de perturber le marché des consommateurs africains?

This article has been translated into the French by Yacine Bio-Tchané La première plateforme d’e-commerce spécialisée dans la vente directe des produits fabriqués en Chine vient d’être lancée au Togo, un pays de l’Afrique de l’Ouest. Coincé tout comme la République du Bénin entre deux grands pays davantage connus, le Nigeria et le Ghana,le Togo […]

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The Kenyan informal sector’s well-trodden paths of upward mobility

Studying the dynamics of the informal economy of a particular region in Western Kenya has been an eye opening exercise in questioning one’s own assumptions and frameworks. Other times, I noticed answers to questions I’d never even thought of asking (an outcome of holding implicit assumptions). One of these was career paths and ambitions. The […]

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