Tilting at windmills – inevitably renewable
Windmills, Holland October 1st, 2012 Why was it so hard for people to massively change energy infrastructure? There are parts of the world where as little as 10% of the population has access to energy. Innovative solutions and business models can be tested very easily. The latest we hear is MKopa from Kenya, attempting to […]
Reflecting on my work here in rural Holland
Wageningen is not your average small town of pop. 30,000 in rural Holland. It has a very well known research university in the Biological Sciences, particularly the needs of agriculture and food. This changes the character of the town’s thinking, being far more aware of the world and what chaos’ butterfly wing in another part […]
Amsterdam Street View
September 21st 2012 This post was written by niti bhan and rss originates from www.nitibhan.com
Market creation is built on a foundation of communications
Strategic conversations is a concept I learnt from Dina Mehta, over the phone, recently and I just recognized a clear cut case of it. The World Bank has just launched a platform for conversations to happen around the wicked problems of the day. Re-aligning the flow between intent and action is much easier with a […]
“Life is Hard” – Original slides with written speech, BxD 2008
This is more or less the written version of my Life is Hard presentation (slides,video, reference) as first given in October 2008 in Providence, Rhode Island at the Better World by Design conference held at Brown University. Some of the details have become more nuanced since then, some parts have spun off into blogs, projects, […]
Minimizing risk: buyer behaviour among the BoP confirmed by Nielson
The South African Shopper Trends report by Nielson highlights some aspects of the township customer’s mindset and buyer behaviour, as demonstrated by the following snippet from this analysis: How we make purchasing decisions We make decisions based on what other people say, as well as how we experience a product. There is a major fear […]
Ear Wax
This post was written by niti bhan and rss originates from www.nitibhan.com
Questioning the narrative of extreme affordability for mobile phones
Yesterday I had a long conversation with someone whose job is related closely to mobile phone design. You’d recognize his employer’s name very easily. He asked me about extremely affordable phones for the low income segment in emerging markets. Late in the year of 2012, I found myself hesitating before answering immediately with a resounding […]
Target market strategy for upwardly mobile BoP segments
* BoP – referring Prahalad’s Bottom of the social and economic pyramid, MoP – middle This visualization of the emerging consumer market opportunity in India is by the insightful analysts at Nomura Research Institute, Japan. When taking this in conjunction with the information collated in my previous post on the imminent boom in upward mobility […]
Emerging evolution of global BoP markets by mindset and income
Japan’s Nomura Research Institute have an interesting take on the evolution of the existing global population currently demarcated as the BoP (Base or Bottom of the Pyramid). While it is not surprising that income levels are expected to increase, given the signals already observed in frontier markets and rapidly growing economies, what was intriguing was […]
