How I Use My Phone – Extracting consumer insights from purchasing patterns

The Mobile Experience Center of the Co-Creation Hub in Lagos, Nigeria conducted a survey series – How I Use My Phone – where they looked at phone use among university students, white collar professionals, blue collar workers and market traders*.  I’ve screen-capped the section on airtime purchase patterns from each infographic to analyze a little […]

New Delhi Notes 2015

I was in New Delhi for just over a week at the beginning of June, visiting after a period of 3 years, and so many things caught my attention that I thought I’d do a round up of my observations, just like I did 10 years ago. Systems implemented and working. The impact may not […]

The importance of the agent/customer relationship for successful financial inclusion

The role of agent networks in East Africa’s mobile money and mobile banking roll-outs is widely documented; as an intermediary, a kiosk exchange point – accepting deposits for e-money/ withdrawals for cash and usajili (registration). “. . .as the first point of contact, human agents help bridge the gap between a high-tech service and low-literacy […]

Last mile of achieving cashless

Last weekend I was walking around Kallio district in Helsinki, when I saw these handwritten signs informing passers-by that mobile payments were accepted here. It was an unstructured neighbourhood flea market where people put their own unwanted stuff out for sale. This is the last mile of cashless transactions in Finland. This recent news article […]

Uber’s problems with women’s safety in India – my 2 rupees worth

In its mindless rush for scale, Uber leapt into the Indian market with their “hassle-free” service of hailing a car with a push of a button on your smartphone. I call this mindless because “will it scale” is an unquestioned imperative for a startup, not something that is thought through. Nobody asks should it scale, […]

Social change and upward mobility: what numbers can’t tell you

Rajesh Aithal noticed this first, in a rural Indian haat or market. Macaroni displayed and sold like any other staple commodity. Pasta was not part of the staple Indian diet, at least not the rural one. It wasn’t mainstream even 10 years ago. Is it a sign of the adoption of urban consumption patterns as […]

Emerging Markets Competition – this time its technology

Around twenty years ago, when the Indian and Chinese markets first opened up to global brands, many were surprised to discover domestic incumbents were stronger than they had imagined. Proctor & Gamble’s laundry detergents battled for the Indian housewife’s attention and share of wallet. It wasn’t just their usual competitor Unilever either but indigenous upstarts […]