Category Archives: Nigeria

Future scenarios for sub Saharan Africa’s opportunity and market

When you look at selected sub Saharan African markets from the perspective of being a micro-SME up here in Finland, you discover just attractive they can be. This is Team Finland’s futures based report on four most promising (defined by size, growth and ease of doing business) countries: Kenya, Nigeria, South Africa and Tanzania. Using […]

Also posted in Africa, African Consumer Market, Emerging Markets, Innovation Planning, Kenya, Report Review, South Africa, Strategy, Sub Saharan Africa, Tanzania | Tagged , | Leave a comment

Why am I so excited about an African hair style app released on smartphones?

Darling, the pan African hair extension brand owned by Godrej of India, has just released an app in Nigeria aimed at helping customers choose their latest hair style on their smartphone. The implications are enormous, imho. Mobiles are ubiquitious. E-commerce in Nigeria is becoming commonplace. Smartphones are default. The African consumer market is sophisticated in […]

Also posted in African Consumer Market, Analysis, Consumer Behaviour, Emerging Markets, Marketing, Mobile platform, Perspective, Strategy, urban | Tagged , , , , , , | Leave a comment

Les entreprises nigérianes à l’épreuve de l’évaluation des consommateurs

Les nigérians viennent de faire un pas important vers l’amélioration de l’expérience d’achat dans le pays. A mon avis, lorsqu’on taxe les gouvernements de mauvaise gouvernance, on devrait également taxer les entreprises opérant en Afrique de manque de considération (parfois totale) pour le client. Ca peut être dû à une combinaison de manque de compétition […]

Also posted in Africa, African Consumer Market, Afrique francophone, Attractivité, Compétitivité, Consommateurs, Consumer Behaviour, Marchés africains, Perspective, Platforms, Produits de grande consommation (FMCG), Retail in Africa, Sub Saharan Africa | Leave a comment

Nigerian retail transformation changing consumer expectations

Drawing on insights from Adewale Yusuf’s expert observations in the heart of the Nigerian transformation, I wrote up a short piece for his tech magazine Techpoint.ng which looks at changing consumer behaviour and its implications for startups. Do take a look: Shopping as entertainment – A trend that might bite Sprouting mega-malls are offering a […]

Also posted in African Consumer Market, Consumer Behaviour, Emerging Markets, Retail in Africa, urban | Tagged , , , , , | Leave a comment

How I Use My Phone – Extracting consumer insights from purchasing patterns

The Mobile Experience Center of the Co-Creation Hub in Lagos, Nigeria conducted a survey series – How I Use My Phone – where they looked at phone use among university students, white collar professionals, blue collar workers and market traders*.  I’ve screen-capped the section on airtime purchase patterns from each infographic to analyze a little […]

Also posted in African Consumer Market, Airtime, Analysis, Assumption filter, Consumer Behaviour, Emerging Markets, Income, Innovation Planning, Mama Biashara, Marketing, Mobile platform, Perspective, Prepaid Economy & Informal Sector, urban | Tagged , , , , , , , , | Leave a comment

Uber’s problems with women’s safety in India – my 2 rupees worth

In its mindless rush for scale, Uber leapt into the Indian market with their “hassle-free” service of hailing a car with a push of a button on your smartphone. I call this mindless because “will it scale” is an unquestioned imperative for a startup, not something that is thought through. Nobody asks should it scale, […]

Also posted in Alternative currency, Assumption filter, Business Models, Cashless transactions, China, Consumer Behaviour, Culture, Design, Ecosystem, Emerging Markets, Flexibility, global, India, Innovation Planning, Kenya, Marketing, Mobile platform, Perspective, South Asia, Strategy, Sub Saharan Africa, Systems, Technology, urban, User research | Tagged , , , , , , , | Leave a comment

Assessing the size and value of investment opportunities with an informal economy footprint

There’s an interesting snippet from the Nigerian news yesterday that led to this framing of a necessary problem statement. KPMG’s head of private equity is quoted as saying: Meeting current needs of the one billion plus population and, the future demands of the rapidly emerging middle class consumers will drive the next wave of Private […]

Also posted in African Consumer Market, Analysis, Assumption filter, Business Models, Cashless transactions, Consumer Behaviour, Frameworks, Perspective, Prepaid Economy & Informal Sector, Process, Strategy, Value | Tagged , , , , | Leave a comment

Quality of service at the last mile will make or break African e-commerce startups

With new e-commerce startups sprouting up everyday, competitive advantage in the urban African context will boil down to their quality of delivery and logistics managment. Given the lack of infrastructure such as home addresses, post codes with embedded information, or  as is the case in India – the last mile of delivery in the form […]

Also posted in African Consumer Market, Business, Business Models, Ecosystem, Emerging Markets, Marketing, Mobile platform, Perspective, Strategy, urban | Tagged , , , , , , | 1 Response

The Rise of the African KINGs

The Abraaj group announces yet another African investment fund, one which emphasizes the following: The sectors include consumer goods and services, consumer finance, and resource and infrastructure services in the core countries of Nigeria, Ghana, Côte d’Ivoire, South Africa and Kenya.  While South Africa tends to be de facto in most continental investments, note the […]

Also posted in Africa, Business, Emerging Markets, Kenya, Perspective, South Africa, Strategy, Sub Saharan Africa, urban | Tagged , , , | Leave a comment

Navigating the African Informal Retail Sector

Nigeria’s consumer market has captured global attention. A significant proportion of this emerging market opportunity is in the FMCG category. Due to historical reasons, 87% of this retail trade happens in the “unorganized” or “informal sector”.  The market is highly fragmented and inefficient. Yet due to the nature of the informal economy, most of this […]

Also posted in African Consumer Market, Analysis, Consumer Behaviour, Emerging Markets, Marketing, Mobile platform | Tagged , , , , , , | Leave a comment