A tale of two Africas

It was the best of times, it was the worst of times. By the middle of the year 2013, the continent of Africa finally put her foot down and said to the world that enough is enough, “We’re taking over the reins of our future and giving voice to our own story.” Ghana and Kenya […]

Impact of mainstreaming and commodification of cyber cafe services

Around 2007, the urban cyber cafe industry began to display signs of maturing as the market saturated and the services specific to internet access underwent a process of commodification.  As it came to be perceived as no different a business than setting up a corner kiosk or hot dog stand, there was a shift in […]

Why prepaid business models work so well for the rural and informal economy

We broke down the basic concept of the ‘pay as you go’ or prepaid mobile plan – in general, discounting the details of the various different strategies and pricing/time plans of different countries as a way to begin understanding what is it about this model that makes it work at the BoP. Could we somehow […]

Exploring the market forces acting on the cyber cafe industry in Kenya

This post continues on the challenges of estimating size and value of an untapped market in the developing world – in our current case, it is the cyber cafe industry in Kenya.  A critical aspect of this exercise will include assessing the impact of a variety of market forces acting on the industry in the […]

The prepaid economy of Africa

As the chart shows, Africa’s mobile subscriptions are 96% prepaid or pay as you go. That is, they are not bound by contract to any mobile services provider. A reasonable number have more than one SIM, to take advantage of different operator offers. This demographic cuts across all income, education and professional barriers, its literally […]

Promoting Africa’s Informal Sector

Organising the informal sector and recognising its role as a profitable activity may contribute to economic development. This can also improve the capacity of informal workers to meet their basic needs by increasing their incomes and strengthening their legal status. This could be achieved by raising government awareness, allowing better access to financing, and fostering […]