Branding the Unbranded: The story of Cookswell Jikos, Kenya
These are jikos – metal stoves that use charcoal – displayed for sale in the jua kali market in the town of Nakuru, Kenya. Made from scrap metal, using the most rudimentary tools, under conditions of resource scarcity, they are one of the everyday products churned out by the informal manufacturing sector. These are […]
Smartphones and the internet across the developing and emerging world
The Pew Research Center has just released a report on my favourite topic – mobile phones in the emerging economies of the developing world – with some surprising results. And it demonstrates the so called leapfrogging of legacy infrastructure, in this case, the landline. These numbers demonstrate the emergence of globally connected consumers, regardless of […]
Navigating the African Informal Retail Sector
Nigeria’s consumer market has captured global attention. A significant proportion of this emerging market opportunity is in the FMCG category. Due to historical reasons, 87% of this retail trade happens in the “unorganized” or “informal sector”. The market is highly fragmented and inefficient. Yet due to the nature of the informal economy, most of this […]
How e-commerce leadership is driving innovative business in Nigeria
While it’s still under construction, there’s an unusual mall coming up in Nigeria. Reports say its aim is to combine the virtual and real shopping experience – retail outlets and shopping alongside with a bonded warehouse and ecommerce facilities. Nigeria’s retail opportunity has been garnering international attention; its economy surpassed South Africa’s last year to […]
Loyalty cards to incentivitize vaccinations – service innovation from Kenya
We most commonly tend to associate loyalty cards with grocery shopping at our local supermarket chain – swiping the card for the occasional discount on milk or eggs. Now this same concept is being used in an entirely different context in order to lower the barriers for rural Kenyan mums to invest in the time […]
RIP Google BebaPay – Requiem for a cashless payment system
Less than a year after going live, Google is closing down the BebaPay smart card which was introduced as an NFC based cashless payment mechanism for Nairobi’s public transport. Last year, I’d analyzed the context and the operating environment in which they’d launched their service, on hearing the news that they’d been struggling to gain […]
Mobile Money Is Driving Africa’s Cashless Future
This article was written for HBR a few months ago. Here are some key snippets: Three distinct factors are driving this transformation. First and foremost is the desire for financial inclusion. Africa’s unbanked majority needs access to affordable tools for savings, loans, and credit. The second is the need to lower the costs and risk […]
Welcome to the new home of The Prepaid Economy blog
Instead of two separate locations, all my research, fieldwork, analysis and synthesis as well as news snippets covering all aspects of The Prepaid Economy project, systeme D, the informal and rural cash based markets of the developing world will now be available here together with the original Perspective blog. The Research category will pull […]
While you were outsourced: Last 10 years of mobile design, business and emerging markets
There’s a lot to be said here and I’ve been trying to sort it all out into some kind of logical flow. The global landscape of mobile phones is undergoing a huge shift, and like the iceberg that sank the Titanic, much of it is still under the radar. If I hadn’t gone down the […]
What is The Prepaid Economy anyway?
Young Kenyan digital currency blogger Michael Kimani has been asking questions on the future of the “Prepaid” economy, given the rapidly evolving financial landscape of his home country. While Twitter might be good enough for a rapid give and take, it’s constrained as a platform for any meaningful dialogue requiring more than 140 characters at […]
