A Framework for New Market Entry Strategy

There are two parts to this article: The first is a revision of the lenses through which we assess the landscape within which your new market strategy will be expected to operate; and the second covers your implicit assumptions at inception, as well as gaps in your  mental model. 1. The lenses for innovation need […]

The Kenyan informal sector’s well-trodden paths of upward mobility

Studying the dynamics of the informal economy of a particular region in Western Kenya has been an eye opening exercise in questioning one’s own assumptions and frameworks. Other times, I noticed answers to questions I’d never even thought of asking (an outcome of holding implicit assumptions). One of these was career paths and ambitions. The […]

Emerging African women entrepreneurs #informaleconomy

At the other end of the high tech geeky startup spectrum increasingly providing a platform for African women is the informal retail and wholesale trade sector. Like their West African sisters, the women traders I met in the border market of Busia, Kenya (next door to Busia, Uganda) and its nearby environs (~ 5km radius), […]

The hidden cost of doing business #informaleconomy

This looks like its a low cost business operation with low barriers to entry. All you need to do is find a decent tree under which to display your wares. The reality is that these entrepreneurs have numerous fees and costs that they must pay in order to do business, regardless of how informal it […]