On the New Silk Route
The 21st century’s version of the old Silk Road that led caravans of traders from around the world to China and back is the flight path between the African continent and China. Bangkok Airport is one of the oasis on the New Silk Route, where I caught the Kenyan Airways flight on its stopover between […]
Low Income Household consumer research in rural Kenya
In a couple of weeks, I’ll be starting a whole new set of fieldwork in rural Kenya. This time we’re doing something closer to the better known applications of our human centered design approach for increasing our understanding of people. It will be among rural ‘BoP’ households on behalf of a consumer product that’s retailed […]
How do you compete in a market where charity distorts pricing?
Strategy guru Michael Porter’s 5 forces framework is quite well known to anyone attempting to assess or analyze the landscape of an operating environment for an industry or organization. Increasingly, since I’ve begun working out of Sub Sahara I’ve been sensing the challenge of a 6th force – one that is overlooked when consumer markets […]
The ingenuity economy: grassroots social enterprises abound
Since I’d recently completed my review of Robert Neuwirth’s book, Stealth of Nations – The rise of the global informal economy, it struck me that what best characterizes this economic activity is captured by him here: The French have a word that they often use to describe particularly effective and motivated people. They call them […]
Social enterprises and the target audience for their value propositions
It struck me while browsing through some ‘design for social impact’ product websites recently that while their focus might be on the poor, their communication and messaging was geared towards the Western or top of the pyramid audience. I’d rather not link to nor name names, select your favourite cookstove/solar lantern/water purifier social enterprise and […]
Questioning the value of the term Base or Bottom of the Pyramid aka the BoP
Siim Esko wrote a short piece on his blog BoP Strategies after a conversation we recently had. Since much of his work focuses on the BoP in India and I’d just returned from the Kenyan tour, it was but natural for us to compare and contrast the challenges and the conditions of the lower income […]
Primary colours
Estimating price in unexplored and untapped markets
In addition to estimating the size and value of the Kenyan cyber cafe industry for our client, Village Telco of Cape Town, South Africa, we were tasked with finding out what would people pay for their product, the Mesh Potato. This challenge was the equivalent of walking up to someone and asking: How much would […]
But why aren’t they buying my fantastic life saving product?
An all too common a question blurted out in frustration by well intentioned social enterprises attempting to crack the code of the informal economy at the base of the pyramid, usually ending with the rejoinder “when they can spend double the amount on a phone!” So why aren’t people sensibly rushing out with their hard […]
At the inflection point of high growth to mature plateau
The only other cybers we’d seen this packed till now had been those in Nakuru – a veritable boom town for the industry- since in the past 5 years, the numbers had grown from 10 cybers to the current 77 not including the ones in the process of opening. Focus Cyber in Wote, in an […]
