Category Archives: Marchés africains

The comparative global impact of Alibaba vs. Amazon

Alibaba Business School and the United Nations Conference on Trade and Development (UNCTAD) brought 29 young entrepreneurs from 11 countries across Africa to the Alibaba campus in Hangzhou, China for the third eFounders Fellowship cohort. Chinese corporate soft power influence is production driven, not consumption focused. Alibaba, the e-commerce giant with digital payment tentacles, has […]

Also posted in Africa, Business Models, China, Commerce en ligne (e-commerce), Ecosystem, Emerging Markets, Innovation Planning, Marketing, Mobile platform, Perspective, Platforms, Retail in Africa, Strategy, Sub Saharan Africa, Systems, Technology, Value | Tagged , , , , , , , , , , , | Leave a comment

West Africa’s incipient mobile platform boom will transform the ECOWAS economy

While East Africa has tended to grab the headlines as the mover and shaker in mobile platform innovation, there’s an imminent boom due to emerge in West Africa. The GSMA’s most recent report on the West African mobile ecosystem contains all the signals of this happening within the next 3 or so years. Even in […]

Also posted in Africa, African Consumer Market, Afrique francophone, Biashara Economics, Commerce en ligne (e-commerce), Consommateurs, Consumer Behaviour, Ecosystem, Emerging Markets, Ghana, Innovation Planning, Marketing, Migrant worker, Mobile platform, Nigeria, Prepaid Economy & Informal Sector, Report Review, Senegal, Strategy, Sub Saharan Africa, Technologie, Technology, UEMOA | Tagged , , , , , | Leave a comment

How do we make a business case for an innovative concept given the data scarcity for the African mass market?

Anzetse Were writes some thoughtful points on the challenges facing private sector innovation in Kenya, and Africa. Two of her points caught my attention, in particular: With regards to the private sector, an interesting point raised is that innovation targeting it must have a business case for adoption otherwise the innovation won’t be absorbed. Innovation […]

Also posted in Africa, African Consumer Market, Analysis, Business, Consumer Behaviour, Design, Emerging Markets, Innovation Planning, Marketing, Perspective, Prepaid Economy & Informal Sector, Retail in Africa, Risk, Sub Saharan Africa | Tagged , , , , , , | Leave a comment

How informal financial services can lower the barriers to formal financial inclusion

Around 2 and a half years ago, I was on a short visit to Abidjan, the capital of Cote D’Ivoire as a guest of the African Development Bank. They were holding an innovation weekend for young women and men in the Francophone West African region who were interested in becoming entrepreneurs. David O. Capo Chichi, […]

Also posted in Africa, Afrique francophone, Analysis, Banking, Base of the Pyramid, Biashara Economics, Business Models, Consumer Behaviour, Design, Flexibility, Income, Indigenous & Traditional, Informal & Flexible, Innovation Planning, Mama Biashara, Marketing, Mobile platform, Perspective, Prepaid Economy & Informal Sector, Research, Retail in Africa, Savings, Strategy, Sub Saharan Africa, UEMOA | Tagged , , , , , , , | Leave a comment

Context Sensitive Law: What happens when African societal norms meet modern commercial practice?

In short, social forces shape contracts: the stronger the sense of community, the more effective these sanctions are likely to be. The result: A privately ordered system of business behaviour, which exists without reference to the governing law of the state. The underlying adhesive: community. In the absence of conventional forms of collateral, my contract […]

Also posted in Africa, Biashara Economics, Business Models, Consumer Behaviour, Culture, Indigenous & Traditional, Informal & Flexible, Prepaid Economy & Informal Sector, Research, South Africa | Tagged , , , , | Leave a comment

Connectivity, Communication, and Commerce: The 3 Cs of Africa’s Smartphone Led Future

Recent headlines touted the decline in marketshare being seen by smartphones on the African continent, and the concurrent increase in sales of basic devices. Yet a closer look shows that this shift might only be numerical due to the opening of new markets in heavily populated DR Congo and Ethiopia – first time buyers are […]

Also posted in Africa, African Consumer Market, Airtime, Analysis, Assumption filter, Business, Business Models, Commerce en ligne (e-commerce), Consumer Behaviour, Emerging Markets, Informal & Flexible, Marketing, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, Strategy, Sub Saharan Africa, Technology | Tagged , , , , , | Leave a comment

Mobile First Africa: Social Media’s Boost to Rural Productivity in Kenya

Now in business for just six months, he also uses social media pages to sell his products, improving his customer reach. “Through Facebook posts I receive enquiries and orders from Kenyans in the diaspora living in the US, South Korea, South Sudan, UK, Switzerland and Botswana who want the splits to be delivered to their […]

Also posted in Africa, African Consumer Market, Biashara Economics, Business Models, Commerce en ligne (e-commerce), Informal & Flexible, Kenya, Marketing, Mobile platform, Perspective, Platforms, Prepaid Economy & Informal Sector, rural, Rural Economy, Strategy, Sub Saharan Africa, Technology | Tagged , , , | Leave a comment

Mobile First Africa: Opportunity for Accessories that Boost Productivity on Smartphones

Long ago, when smart phones were still on their way to changing the world, I remember the product development of a host of accessories that would boost business productivity in a variety of areas for phone owners. The projector phone was one such innovation, flopping back when it was launched due to the tech not […]

Also posted in African Consumer Market, Consumer Behaviour, Design, Distribution, Emerging Markets, Innovation Planning, Marketing, Mobile platform, Perspective, Platforms, Sub Saharan Africa, Technology | Tagged , , , , , , , , | Leave a comment

The Resilience of Innovation under Conditions of Scarcity

Innovating beyond the traditional tin lantern – a simple wick attached to the can – Kouassi Bafounga cuts shapes from tin cans and fixes them together with glass, string and a little petrol to produce storm-proof lanterns. Last year, Bafounga was one of 11 winners in a “Fab Lab” innovation competition run by the French […]

Also posted in Africa, African Consumer Market, Base of the Pyramid, Biashara Economics, Consommateurs, Design, Frugality, Innovation Planning, jua kali, Prepaid Economy & Informal Sector, Sub Saharan Africa, Systems, Technology | Tagged , , , , , | Leave a comment

Lessons for development from the demand driven investment strategies of the informal sector

This shopkeeper in Laare, Kenya provided me with deep insight on how investments in expensive inventory are managed in a heavily cash based economy. He runs a consumer electronics store stocking everything from solar panels, music systems, spare parts and batteries, through to mobile phones and accessories. His purchasing decisions are based on visible consumer […]

Also posted in Analysis, Assumption filter, Base of the Pyramid, Biashara Economics, Business Models, Consumer Behaviour, Distribution, Ecosystem, Emerging Markets, FMCG, Innovation Planning, Marketing, Perspective, Prepaid Economy & Informal Sector, Strategy, User research | Tagged , , , , , | Leave a comment

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