Category Archives: Ghana

What marketing 101 can teach development practitioners and academics

The entire universe of people with an unmet need that you expect your solution to fulfill is not your target audience. The fundamentals of market analysis include the basic calculations that allow marketing managers of all stripes to calculate (guesstimate) their potential market size, and thus a realistic assessment of its value. That is their […]

Also posted in African Consumer Market, Base of the Pyramid, Business, Consumer Behaviour, Emerging Markets, Flexibility, Frugality, Indigenous & Traditional, Informal & Flexible, Mama Biashara, Marketing, Perspective, Retail in Africa | Tagged , , , | Leave a comment

Economic ecosystems tie the fortunes of informal sector to health of formal business

The story of Ghana’s “pillow city”, Juapong – a small town in the North Tongu District in the Volta region, offers us insight on the inter-relationship between formal industries and the ecosystem of informal businesses that spring up around them. Juapong is said to be losing its identity as the pillow capital of Ghana. A […]

Also posted in African Consumer Market, Economy, Ecosystem, Indigenous & Traditional, Prepaid Economy & Informal Sector, Sub Saharan Africa, Systems | Tagged , , , , , , | Leave a comment

The business model of drinking water in urban Ghana

In Accra, Ghana, packaging potable water into single serve sachets for the mass market (the prepaid economy) is a business model that has evolved extremely rapidly in response to customer demand and purchasing power. Bottled mineral water for the elite trickled down in quantity and form until the man on the street can buy a […]

Also posted in African Consumer Market, Business Models, Consumer Behaviour, Design, Distribution, FMCG, Informal & Flexible, Marketing, Prepaid Economy & Informal Sector, Strategy, Technology, urban | Tagged , , , , , | Leave a comment

Africa’s world trade: Informal economies and globalization from below by Margaret C. Lee

The entire text of Professor Margeret C. Lee’s work is made available under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) Licence. Clicking on the cover will take you directly to the PDF. Chapter 3 takes the reader through a journey to different countries of Africa, including Uganda, Tanzania, Ghana, Zambia, South Africa, Namibia, […]

Also posted in Africa, African Consumer Market, Book Reviews, Business, China, Consumer Behaviour, Economy, Ecosystem, Emerging Markets, global, Indigenous & Traditional, Informal & Flexible, Literature review, Marketing, Prepaid Economy & Informal Sector, Research, Retail in Africa, South Africa, Sub Saharan Africa, User research | Tagged , , | Leave a comment

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