Category Archives: Emerging Markets

Time to update the 5D’s framework for inclusive business design after 12 years

By | June 10, 2021

Two things have happened since I first published The 5D’s of BoP Marketing: Touchpoints for a holistic, human-centered strategy in Core77 back in January 2009. One, Core77 overhauled their site design and broke my article rather badly. Its layout and formatting makes it virtually incomprehensible. On the other hand, the 5Ds framework has apparently held… Read More »

Exploratory User Research to Inform and Inspire Innovation Frontiers: Nokia’s legacy

By | May 24, 2021

Swedberg (2020) offers a glimpse of the legacy of an exploratory approach to research. The reasons for using such an approach, based on his analysis, are: The empirical situation makes it necessary to use an exploratory approach. Swedberg (2020) gives the example of a study conducted in 1937 by Lazarsfeld & Stouffer on the effects… Read More »

Will Africans lead innovation in resilience tech for sustainable lifestyles on a shoestring?

By | May 14, 2021

A Tanzanian startup offering a smart hydroponics kit for urban farming in limited spaces that costs around $500. Reading about the system yesterday – invented by founders Praygod Japhet and Dickson Mallya – I was moved to create a hashtag #resiliencetech on Twitter. Something about the topic made me feel that I should be keeping… Read More »

Can Africa’s Informal Trade Ecosystems Provide Lessons for Navigating Uncertainty and Volatility in the post Pandemic World?

By | May 1, 2021

It is virtually impossible today to consider emerging markets without taking into consideration the vastly different operating environment of the majority of the countries in the global South. As the map, based on GSMA data, above shows clearly in bright red and blue, the clearest indication of this difference is in the way mobile telephony… Read More »

Mobile telephony and low income customers: Market conditions drove product development and pricing

By | April 25, 2021

Many who were around and as obsessed by the entry of mobile telephony in the global South during the early years of this century will recall this eyecatching graphic used to illustrate the announcement by Cameroonian researchers Victor and Irene Mbarika that can now be pointed to as the moment Africa’s mobile revolution was born:… Read More »

Is a business inclusive if its doing business in rural Africa? Why modeling economic capacity matters

By | April 23, 2021

Whether a business thinks of itself as inclusive or not, it must consider the sustainability of revenue streams and their expected duration, prior to committing themselves to infrastructural investments in rural locations of the global South. Those that position themselves as inclusive businesses – regardless of size, must consider the value being created for their… Read More »

From Flat to Fragmented: Observing the Impact of Sudden Jump in Complexity on Startup’s Development Journey

By | February 24, 2020

With increasing diversity of factors that impact the product development journey comes increasing complexity in managing the product development process. For startups in particular, there is little difference between the startup’s development journey and the product development journey. Consider the phases of the startup development journey as illustrated by StartupCommons below: Validation and Growth phases… Read More »

Less Technologically Advanced Societies are not necessarily backward or primitive: Assume at your own risk

By | December 26, 2019

This illustration by Jeroen Meijer of Jam Visueldenken of Amsterdam, The Netherlands, was created for our team during a workshop to capture the insights from a feasibility study on agritech we had completed for the Dutch government’s sustainable agricultural value chain development at Wageningen University’s Economic Research unit back in mid 2013. I’m pulling it… Read More »

The Perfect Storm: A Continent, A Phone, A Business Model

By | July 20, 2019

In the mid 1990s, in a small city in northern Finland, engineers and designers began work on the product development of a mobile phone that would eventually become one of the best selling Nokia models ever – the 3310, released in Europe and the Far East in the year 2000. The continent of Africa was… Read More »