Category Archives: Consommateurs

As global firms (MNC) pull back from emerging markets, what does this mean for Africa?

By | February 6, 2017

Last week’s issue of The Economist drilled down deeper to cover the retreat of globalization – at least in the most visible form, that of the multinational brands dotting cityscapes around the world. The retreat of the global company, they trumpet, the end of Theodore Levitt’s vision. Credit Suisse takes a concise yet comprehensive look… Read More »

The dangerous assumption that there’s no competition from the informal sector

By | January 29, 2017

In addition, the informal economy of open street markets still dominates 90% of retail in large countries like Nigeria and Kenya, meaning it’s a near safe bet there’s plenty of room to grow. ~ Quartz Africa, Jan 2017 Failure is a risk, and an inescapable function of the amount of resources invested, not just money.… Read More »

Snapshot of the Dynamics of the Urban Informal Retail Trade in Nairobi, Kenya

By | January 27, 2017

Latiff Cherono quickly made up this diagram during a brainstorming session with Francis Hook and myself on the ways and means to further disaggregate the general category of “Informal wholesale and retail trade” that the Kenya National Statistics Board uses to lump together the second largest sector providing employment in Kenya after agriculture. In urban… Read More »

Professionals stand above the competition: Branding lessons from street vendors of Africa

By | October 13, 2016

Farai Mushayademo’s distinctive dress sense, with a different shiny suit every day, makes him a darling of customers and helps him beat the “rising competition,” he said. This article on the increasing competition for the burgeoning informal economy of Harare, the capital of Zimbabwe, came less than a month after we saw this smartly turned… Read More »

What will it take for African-made clothing to become available for mass market?

By | September 9, 2016

When we talk about fabric in West Africa, there is no doubt that wax (also called ankara) is one of the first thing that comes to mind. Vlisco, the Dutch fashion textile brand, has been for long THE fabric par excellence bringing prestige and elegance to those who wear it. As 2016 marks the 170th… Read More »

Le commerce direct des produits fabriqués en Chine est-il susceptible de perturber le marché des consommateurs africains?

By | August 15, 2016

This article has been translated into the French by Yacine Bio-Tchané La première plateforme d’e-commerce spécialisée dans la vente directe des produits fabriqués en Chine vient d’être lancée au Togo, un pays de l’Afrique de l’Ouest. Coincé tout comme la République du Bénin entre deux grands pays davantage connus, le Nigeria et le Ghana,le Togo… Read More »

Will Direct Access to China-made Goods Disrupt Trade in West Africa’s Consumer Market?

By | August 11, 2016

The first e-commerce platform for direct trade of China made products has just been launched in the West African country of Togo. Squeezed together with the Benin Republic between the larger, and better known countries of Nigeria and Ghana, Togo is a small francophone country of around 7 million people. Per the article: “We want… Read More »

Carrefour in Cote D’Ivoire: Thinking global; acting local

By | January 23, 2016

Unusually, for a global retail brand like the French Carrefour chain, their range of products in Abidjan, Cote D’Ivoire include numerous locally sourced products. News has it that they signed as many as 170 different supplier agreements in their bid to source indigenously. …local products like pineapple from Bonoua (south-east), yam from Bondoukou (east), rice… Read More »

Untapped opportunities in Francophone Africa for design of apps and smartphone solutions

By | December 28, 2015

Bacely Yorubi frames the opportunity space for local app design and development in The Toronto Star: “Lots of young Africans who’ve studied elsewhere and returned home have expectations of mobile services that don’t yet exist,” said Bacely Yorobi, an app developer from Ivory Coast. “So they’re the ones coding and putting new African-made apps out… Read More »

Cross-border mobile financial services in Africa are going to be huge

By | December 22, 2015

Analysis Mason has an excellent article on the next big thing in mobile money across the African continent – cross border payments. I covered the emergence of these services, through regional operators as well as partnerships based on interoperability earlier. This is what I asked for: Mapping it all I’d love it if someone could… Read More »