Category Archives: Collection

Using Ethnographic Research To Learn About Life at the BoP

The expected deliverable of the iBoP Asia grant project is that we create a new payment strategy or business model for purchasing a shared resource within a Bottom of the Pyramid (BoP) community. Recognizing that no member of our research team has grown up in a community considered to be at the BoP, we can’t […]

Also posted in Base of the Pyramid, Research, Strategy, User research | Leave a comment

Collection: Pay as you go or prepaid economy?

The basic concept for this project emerged from a series of observations covering the themes of managing on irregular and unpredictable incomes, informal economies at the BoP as well as the popularity of the “prepaid” model which enable micro purchases on demand. These weak signals of change were seen globally and here are all the […]

Also posted in Research | Leave a comment

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