Category Archives: Business

The Strategic Entry of China’s Transsion into the Vacuum Left by Nokia in Africa

By | February 14, 2018

If you’re outside Africa, you’ve never heard of them before, but a mobile phone brand called Tecno has been painting Kenya blue ever since I started fulltime fieldwork there in late 2011. It was in Mombasa that I first noticed the name and wondered what it was about. Over the years, I saw the line… Read More »

India’s Hidden Middle Class and the MNC Conundrum

By | February 7, 2018

The Economist writes a rather breathless take on a theme very popular just over a decade ago – the Great Indian Middle Class so longingly hoped and wished for still hadn’t emerged to satisfy the consumption habits preferred by the global multinational brands. Where were they, the article shrilly asked, unquestioningly promoting China’s middle class… Read More »

Formalization is no panacea for micro-entrepreneurs, a liminal space is necessary for growth

By | February 6, 2018

Yesterday, my bank sent back a client’s payment though I’d presented the invoice and other paperwork. I’m a registered micro-business in the highly formal economy of Finland, and the bank I’ve been with since 2009 has upped their internal regulations after a spate of bad publicity surrounding the Panama papers. I’ve been caught in the… Read More »

Women’s Entrepreneurship Driving Emerging Future in Africa

By | January 25, 2018

We’ve been silent of late on this blog due to work deadlines and end of the year paperwork, however this will change. I’ve promised to write one blog post every day – even if its a few lines – for the next 30 days. I realized it was habit and discipline that was missing, not… Read More »

How the African movable assets bill can unleash innovation opportunities for the rural economy

By | May 13, 2017

As Kenya joins Zambia and Zimbabwe in ratifying a Movable Property Security Rights Act, there’s a sense that the floodgates to innovation in access to finance might be taking place in rural Africa, south of the Sahara and north of South Africa. Kenya’s law also goes beyond the cows and goats and allows a borrower… Read More »

Launching Our Digital Documentation Project: Ibadan’s Tailors, Traders, and Textiles by Nigerian/British artist Folake Shoga

By | April 14, 2017

After months of hard work, I am very honoured and proud to announced our new digital documentation project by my friend Folake Shoga, a Nigerian/British multidisciplinary artist with more than three decades of experience. She went on a journey of discovery through the twists and turns of the informal value web that holds together West… Read More »

An Africa Expert on Beneficiaries maybe the wrong Expert on Customers and Consumers

By | January 23, 2017

As the African markets increase in opportunity and visibility, the corresponding increase in need for experienced personnel is also felt. Many consumer facing companies hire “old Africa hands”, often former employees of various nonprofits and their projects. The assumption is that knowledge and experience among “poor” Africans implies knowledge and experience of African consumers and… Read More »

Top 3 Assumptions About the African Consumer Market

By | January 22, 2017

Claims have been made about the Great African Market Opportunity – in retail, in real estate, in banking, and packaged consumer goods – that drive investment decisions and marketing strategies. Yet, reality has been less opportunistic than imagined – Nestle’s struggles in Kenya back in 2015 are one such example. Here are the top 3… Read More »

Implicit Assumptions commonly held about Informal Markets

By | January 21, 2017

“Informal Economy” always means illegal, shadowy, gray. High volume of low value cash transactions imply poverty, ignorance, lack of sophisticated money management. Operating with a lack of infrastructure and institutions implies ignorance, lack of ambitions and aspirations, and motivation. Lack of cash implies lack of purchasing power – particularly in rural settings. Lack of formal… Read More »

Mirror-Mirror, Who am I? The rise of African doll brands that empower Black girls

By | December 23, 2016

During the past few years, people of color all over the world have started challenging their absence in a positive light in the media, entertainment, books and toys. Black people, and Africans more specifically, feel invisible or highly under represented. The lack of visibility has severe effects on image, self esteem and success. Experts say… Read More »