The Telco and the BoP (January 2009)
NextBillion.net’s Rob Katz recently posted an Indian news snippet based on research that led the writer to argue that telco’s should focus on their most profitable customers, those at the top of the pyramid. The BoP (Bottom of the Pyramid), as the numbers demonstrate, are simply not worth it. Following some commentary, Rob added his […]
From Top to Bottom: New Design Magazine Emerging Markets Special February 2008
The challenge to address the issues faced by the significant proportion of the world’s population who live on less than £ 1 a day has been taken up eagerly by many in the global design industry. The INDEX awards regularly nominate some of the best in the world, and others are frequently seen in the […]
Increasing the customer’s span of control seems to imply success
We broke down the basic concept of the 'pay as you go' or prepaid mobile plan – in general, discounting the details of the various different strategies and pricing/time plans of different countries as a way to begin understanding what is it about this model that makes it work at the BoP, now in the […]
