Category Archives: African Consumer Market

Applying the Systems Test to the Regional Informal Economic System

By | December 13, 2021

If the informal economic system, as seen in east Africa, is a system, and there are social practices at both the rural end of the interconnections and flows that comprise the functioning of the system, then taking a systems approach to food security would facilitate not only the increase in stocks i.e. the yield of… Read More »

Time to update the 5D’s framework for inclusive business design after 12 years

By | June 10, 2021

Two things have happened since I first published The 5D’s of BoP Marketing: Touchpoints for a holistic, human-centered strategy in Core77 back in January 2009. One, Core77 overhauled their site design and broke my article rather badly. Its layout and formatting makes it virtually incomprehensible. On the other hand, the 5Ds framework has apparently held… Read More »

Will Africans lead innovation in resilience tech for sustainable lifestyles on a shoestring?

By | May 14, 2021

A Tanzanian startup offering a smart hydroponics kit for urban farming in limited spaces that costs around $500. Reading about the system yesterday – invented by founders Praygod Japhet and Dickson Mallya – I was moved to create a hashtag #resiliencetech on Twitter. Something about the topic made me feel that I should be keeping… Read More »

Can Africa’s Informal Trade Ecosystems Provide Lessons for Navigating Uncertainty and Volatility in the post Pandemic World?

By | May 1, 2021

It is virtually impossible today to consider emerging markets without taking into consideration the vastly different operating environment of the majority of the countries in the global South. As the map, based on GSMA data, above shows clearly in bright red and blue, the clearest indication of this difference is in the way mobile telephony… Read More »

Mobile telephony and low income customers: Market conditions drove product development and pricing

By | April 25, 2021

Many who were around and as obsessed by the entry of mobile telephony in the global South during the early years of this century will recall this eyecatching graphic used to illustrate the announcement by Cameroonian researchers Victor and Irene Mbarika that can now be pointed to as the moment Africa’s mobile revolution was born:… Read More »

Is a business inclusive if its doing business in rural Africa? Why modeling economic capacity matters

By | April 23, 2021

Whether a business thinks of itself as inclusive or not, it must consider the sustainability of revenue streams and their expected duration, prior to committing themselves to infrastructural investments in rural locations of the global South. Those that position themselves as inclusive businesses – regardless of size, must consider the value being created for their… Read More »

Looking back at 2020 from Mama Mboga’s eyes: The Pandemic as Natural Disaster

By | December 4, 2020

I am moved today by my work to look back at this agonizingly long year of separations and losses and delays for peoples around the world. Uncertainty and complexity have both increased, and economic volatility has become the order of the day, regardless of the development status of the region or location. More people in… Read More »

Closing the Circle: Can integration of the flows in the post consumption ecosystem of Global North & South aid resilient recovery for all?

By | November 30, 2020

It was in July 2009 that I first attempted to visualize the significantly large subsector of informal recycling that fed the informal industrial ecosystem with re-processed ‘raw’ materials for their manufacturing output. The first draft was based on what I’d seen and documented in The Philippines, and in India, during the fieldwork for the ‘prepaid… Read More »

Value Webs: Structure and Characteristics of the African Market Economy

By | December 29, 2019

When these markets are analyzed, moreover, they turn out to have a structure very unlike those of the West. ~ The End of Corporate Imperialism by CK Prahalad and Kenneth Lieberthal, HBR “Best of 1998″ When Prahalad and Lieberthal wrote this sentence over twenty years ago, they were referring to the huge consumer markets of… Read More »

Less Technologically Advanced Societies are not necessarily backward or primitive: Assume at your own risk

By | December 26, 2019

This illustration by Jeroen Meijer of Jam Visueldenken of Amsterdam, The Netherlands, was created for our team during a workshop to capture the insights from a feasibility study on agritech we had completed for the Dutch government’s sustainable agricultural value chain development at Wageningen University’s Economic Research unit back in mid 2013. I’m pulling it… Read More »