Fresh look at India’s consumer market

This report (PDF) by Yoshihiko Iwadare of Nomura Research Institute is only 15 pages long but manages to overturn conventional business strategy on its head in its framing and approach to new market entry for India’s emerging consumer markets. For more on the Indian consumer market today. This post was written by niti bhan and […]

The hidden digital divide: Energy consumption and infrastructure

Photocredit: Niti Bhan, Maua, Kenya Feb 2012 This is an ironbox. It is heated by placing glowing embers of charcoal inside and securing the lid. When hot, it is used to iron clothes. Variations of this design can be seen in use across India’s urban centers where the isteriwallah plies his trade, ironing clothes for […]

The underlying principle of flexibility

The Economist writes about the proliferation of mobile money across the African continent, high lighting some aspects of its rapid adoption by the local population – 96% of whom are on prepaid or pay as you go mobile subscriptions.  A new survey of global financial habits by the Gates Foundation, the World Bank and Gallup […]

Lessons from working with Social Enterprises

Aisle Manager at Nakumatt By the end of my most recent project, I was convinced that the label “Bottom of the Pyramid” (or Base of the Pyramid) also known as “the BoP” was one of the biggest barriers for organizations seeking to serve these emerging consumer markets in the informal economies of the developing world. […]

Forced changes: Gmail and Google

I came here to write. Instead, I’ve been sitting here watching the screen, stopped in my tracks by the completely unfamiliar interface. The same thing happened yesterday in Gmail, as I found myself stockstill as my brain and fingers froze while racing to find the delete button. Don’t snatch away the familiar and comfortable without […]

Putting people first: the difference between “what” and “why”

Pondering the topic of contracts and creativity in yesterday’s post made me think about problem areas, how they’re identified and how they may be deconstructed. In simpler terms, the difference between the “what” and the “why”. Take two regions in a country, one far more fertile and having a better overall economy than the other. […]

Mobile phones, social media and the Maasai: Time to refresh the image

At first, I did not know what these two young men were upto during an enforced halt on our way to Kisii at the end of February this year. The road had been blocked by the local community demonstrating about land rights just a few kilometres outside of Narok, in the heart of Maasailand and […]

96% prepaid

2012 Infographic on the distribution of 700 million mobile phone users across the African continent. Via.