5 examples of the breadth of African led human-centered design and thinking and planning
The other day I was searching for news on design from the African continent and noted on Twitter that it seemed as though only the South Africans were consistently talking about their various creative outputs. Having long been part of the crowd that believed in the indigenous creativity and innovation in the less visible parts […]
Dignity drives purchasing decisions for South African low income consumers
There is so much I was going to say when I came across this snippet in the news about South African consumer habits among the lower income folk for yesterday’s post. I am not convinced by the framing of the interpretation of the qualitative data but that’s an embedded SA problem with qualitative research in […]
Africa’s Middle Class: Development economics and marketing demographics conflating the holy grail
The most developed nation on the African continent, south of the Sahara desert, is considered to be South Africa with its financial and transportation infrastructure and systems, a legacy from history. In the first decade of the 21st century, the black middle class – known as Black Diamonds in marketer jargon – came into prominence […]
Poverty is Dynamic and Flexible, Just like the Informal Economy: Evidence from India
…the concept of poverty today is fundamentally different from that of poverty three decades ago, and that safety nets need to be tailored to meet the needs of a society in transition.~ The Hindu, 2 Aug 2016 When quantitative data provided by the India Human Development Survey (the first large panel survey in India) provokes […]
Democratization of value in emerging markets
There’s something interesting happening in West Africa. Known for its fashion sense and style, exuberantly patterned textiles dominate men’s and women’s apparel. Until now, the impact of cheaper Chinese imports had been felt by the traditional manufacturers, in Ghana particularly. But this is not where the story ends. Today, the majority of Dutch designs available […]
Seasonality as an element of contextual planning for emerging consumer markets
Growing up as a Hindu expat in multicultural ‘West Malaysia’ of the 1970s and 80s, it was a matter of course that every festival would be a big occasion. We had Christmas in December, and Chinese New Year soon after, to be followed by Hari Raya (Eid) and Deepawali – each of them deserving of […]
Research Question: Why is the informal retail sector so persistent and resilient?
Retailing in India is currently estimated to be a USD 200 billion industry, of which organised retailing makes up 3% or USD 6.4 billion. By 2010, organized retail is projected to reach USD 23 billion and in terms of market share it is expected to rise by 20 to 25%. (Sinha et all, 2007) These […]
Bedrock of trade
A general merchant in Karatina market, Kenya. Photo credit: Niti Bhan
Going back to design’s first principles in problem solving with some words from the Eameses
Wikipedia does no justice to the legends that are Charles and Ray Eames, especially for those who navigated the obstacle race of the multi-stage admissions process at the National Institute of Design, Ahmedabad, India. For those of us who studied design more than 25 years ago, before our markets liberalized and a thousand design schools […]
People-centered systems design thinking out loud
This morning I was pondering the complexity involved in weaving together four separate threads of ‘innovation’ into one holistic system. They were not unrelated to each other, and the end users are more or less the same for each, but each is also a standalone solution to a pain point in an ecosystem. I was […]
