Biashara’s growth strategies include the need to diversify one’s customer base from B2C to more B2B. In small markets, that’s the only way to grow revenue without hitting the cap on the actual number of people who can buy your tshirts. It’s when you are able to nurture a stable team of customers who purchase wholesale from you that you can think of making the leap for the brass ring.
The biggest takeaway from a closer look at the dynamics of informal trade is that risk is mitigated in this environment of greater uncertainties through diversification of income sources. Tomorrow, if you are unable to earn due to illness or accident, there are ideally some small passive streams of cash flow (eggs, fresh veg, fruits, charcoal) that work for you as an unemployment cover.
The long term objective for utilizing these strategies were to work towards ensuring a reasonably stable income stream with the minimum viable amount of physical effort. Retirement funds, you could say.
