Tag Archives: village telco

Impact of mainstreaming and commodification of cyber cafe services

Around 2007, the urban cyber cafe industry began to display signs of maturing as the market saturated and the services specific to internet access underwent a process of commodification.  As it came to be perceived as no different a business than setting up a corner kiosk or hot dog stand, there was a shift in […]

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The role of the cyber cafe: Assisted entry ramp onto the information superhighway to use a cliche

Monica’s cyber in the small town of Maai Mahiu, a market for a primarily rural area, is now the only such facility available. There was another cyber on the other side of the main highway, she said, but it closed within its first year of operation.  Internet access in this locale is available only through […]

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Estimating price in unexplored and untapped markets

In addition to estimating the size and value of the Kenyan cyber cafe industry for our client, Village Telco of Cape Town, South Africa, we were tasked with finding out what would people pay for their product, the Mesh Potato. This challenge was the equivalent of walking up to someone and asking: How much would […]

Posted in African Consumer Market, Analysis, Business Models, Consumer Behaviour, Cyber cafe series, Ecosystem, Frameworks, Innovation Planning, Kenya, Marketing, Perspective, Prepaid Economy & Informal Sector, Process, Projects and Reports, Strategy, Sub Saharan Africa, Technology, User research | Also tagged , , , , , , | Leave a comment

Exploring the market forces acting on the cyber cafe industry in Kenya

This post continues on the challenges of estimating size and value of an untapped market in the developing world – in our current case, it is the cyber cafe industry in Kenya.  A critical aspect of this exercise will include assessing the impact of a variety of market forces acting on the industry in the […]

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The challenge of assessing the size of an emerging market opportunity

Kagio fresh produce market, Kenya, April 2013 Untapped opportunities in the developing world bring with them their own challenges for businesses seeking to invest in them.  An interesting one is that of assessing the market size and value, particularly for the lower income demographic that operates primarily in the informal economy (often called the BoP […]

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In conclusion: Lessons from The Village Telco project in Kenya

We’ve finally reached the point in our work for Village Telco where there’s been enough time for some reflection after the intense weeks of travel and observations across Kenya.  I can cluster our learning into three broad areas: our approach, methodology and team work; Kenya’s people and the informal economy; and finally, the role of […]

Posted in Analysis, Business, Cyber cafe series, Design, Ecosystem, Emerging Markets, Kenya, Mobile platform, Platforms, Prepaid Economy & Informal Sector, Projects and Reports, Research, rural, Strategy, Technology, urban, User research | Also tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Estimating price in unexplored and untapped markets

In addition to estimating the size and value of the Kenyan cyber cafe industry for our client, Village Telco of Cape Town, South Africa, we were tasked with finding out what would people pay for their product, the Mesh Potato. This challenge was the equivalent of walking up to someone and asking: How much would […]

Posted in Analysis, Business, Cyber cafe series, Emerging Markets, Kenya, Marketing, Prepaid Economy & Informal Sector, Projects and Reports, Strategy, Technology, urban, User research | Also tagged , , , | Leave a comment

At the inflection point of high growth to mature plateau

The only other cybers we’d seen this packed till now had been those in Nakuru – a veritable boom town for the industry- since in the past 5 years, the numbers had grown from 10 cybers to the current 77 not including the ones in the process of opening.  Focus Cyber in Wote, in an […]

Posted in Analysis, Business, Cyber cafe series, Ecosystem, Emerging Markets, Frugality, Kenya, Marketing, Prepaid Economy & Informal Sector, Projects and Reports, rural, Strategy, Technology, User research | Also tagged , , , , , , , | 1 Response

The role of the cyber cafe

Monica’s cyber in the small town of Maai Mahiu, a market for a primarily rural area, is now the only such facility available. There was another cyber on the other side of the main highway, she said, but it closed within its first year of operation.  Internet access in this locale is available only through […]

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Reflecting on the mobile internet in Kenya

After the past three weeks of focusing on cyber cafes and internet access in urban and rural Kenya, we’ve been questioning the value of the “mobile internet” statistics provided by operators to the CCK. Muchiri pointed out that since most of our feedback seemed to revolve more around SIM operated routers installed by cybers, or […]

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