Tag Archives: values gap

Dignity drives purchasing decisions for South African low income consumers

There is so much I was going to say when I came across this snippet in the news about South African consumer habits among the lower income folk for yesterday’s post. I am not convinced by the framing of the interpretation of the qualitative data but that’s an embedded SA problem with qualitative research in […]

Posted in Africa, African Consumer Market, Consumer Behaviour, Culture, Economy, Emerging Markets, Marketing, Research, Retail in Africa, South Africa, Sub Saharan Africa, User research, Value | Also tagged , , , , , , | Leave a comment

The values gap in banking the unbanked

Back in 2008, after my first deep dive into the African consumer market, on behalf of Samsung, I’d identified something I called the “values gap” as an intangible barrier between the first world’s consumer brands, and the mindset and worldview of the majority market, then referred to (erroneously) as the “Bottom of the Pyramid.” The […]

Posted in African Consumer Market, Assumption filter, Banking, Base of the Pyramid, Consumer Behaviour, Design, Frameworks, Innovation Planning, Perspective, Prepaid Economy & Informal Sector, Process, UCSD, User research | Also tagged , , , , , | Leave a comment