Tag Archives: value proposition

Why so much “BoP” marketing fails in the developing world

Increasingly I have been getting the sense that there are some fundamental issues with the way BoP focused organizations are developing, creating and implementing their market entry strategies.  Here are four of the most obvious errors that I’m seeing: Assuming there’s no competition Most of these firms, particularly those coming in from the outside and […]

Posted in Analysis, Base of the Pyramid, Business, Design, Ecosystem, Emerging Markets, Frugality, Kenya, Marketing, Prepaid Economy & Informal Sector, Projects and Reports, Research, rural, UCSD, urban | Also tagged , , , , , , | Leave a comment

Social enterprises and the target audience for their value propositions

It struck me while browsing through some ‘design for social impact’ product websites recently that while their focus might be on the poor, their communication and messaging was geared towards the Western or top of the pyramid audience.  I’d rather not link to nor name names, select your favourite cookstove/solar lantern/water purifier social enterprise and […]

Posted in Analysis, Base of the Pyramid, Design, Frugality, Marketing, Prepaid Economy & Informal Sector, rural, urban, User research | Also tagged , , , , , , , | Leave a comment