Tag Archives: user centered design for bop

Design of Digital Financial Services for Inclusion Needs More Respect and Humility to Succeed

In the past week alone, I’ve seen three glaring cases of unquestioned assumptions around the design and implementation of Digital Financial Service (DFS) particularly for financial inclusion, but also otherwise. This gives rise to the question whether the industry is prepared to undertake the mission they have set for themselves. The first is that their […]

Posted in Africa, Airtime, Alternative currency, Assumption filter, Banking, Cashless transactions, Consumer Behaviour, Design, Emerging Markets, Kenya, Mobile platform, Perspective, Prepaid Economy & Informal Sector, Technology, User research | Also tagged , , , , , , , , | Leave a comment

People, Pesa & Place: A Multidisciplinary lens for innovation in social & economic development

This original Venn diagram visualizing the sweet spot of innovation success is a familiar one, with as many variations as there are practitioners. One of the most common is the one below, where business, people (or, as often, design) and technology replace the human centered qualities of viable, desirable and feasible. I’ve used them both […]

Posted in Assumption filter, Base of the Pyramid, Consumer Behaviour, Culture, Design, Ecosystem, Frameworks, Innovation Planning, Perspective, Prepaid Economy & Informal Sector, Process, Research, Systems, UCSD, User research | Also tagged , , , , , , , , , , , , | 1 Response

Understanding at the bottom of the design pyramid

source Before we can give form – and it does not have to be a tangible product but could even be a service, a business model or a strategy – to what we wish to do, its not enough to step back to just the function level, one must step even further back to envision […]

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Human centered design: Surprising insights from rural Kenya

One of the most surprising things that struck me over the past couple days of running around doing recce visits for our upcoming rural research was just how rapidly and how well the concept of the user centered design (UCD) process and thus, the human centered approach to research and development was not only understood […]

Posted in Base of the Pyramid, Design, Emerging Markets, Frugality, Innovation Planning, Kenya, Marketing, Prepaid Economy & Informal Sector, Process, rural, UCSD, User research | Also tagged , , , , , , , | Leave a comment

Raising some concerns about urban user research insights being applied to design for rural markets

The Rural Market Insight Group at the Centre for Development Finance (CDF) conducted a six-week product test with a Base-of-the-Pyramid (BoP) household in Chennai, Tamil Nadu. The purpose was to explore whether urban user testing of rural-targeted BoP products yields relevant user insights in early design stages. Surprising results warrant further research of this potentially […]

Posted in Analysis, Base of the Pyramid, Design, Ecosystem, Emerging Markets, Frugality, Innovation Planning, Marketing, Prepaid Economy & Informal Sector, Process, Research, rural, Strategy, Technology, UCSD, urban | Also tagged , , , , , , , , , | Leave a comment