Tag Archives: urban retail

Snapshot of the Dynamics of the Urban Informal Retail Trade in Nairobi, Kenya

Latiff Cherono quickly made up this diagram during a brainstorming session with Francis Hook and myself on the ways and means to further disaggregate the general category of “Informal wholesale and retail trade” that the Kenya National Statistics Board uses to lump together the second largest sector providing employment in Kenya after agriculture. In urban […]

Posted in Africa, African Consumer Market, Analysis, Assumption filter, Biashara Economics, Consommateurs, Consumer Behaviour, Design, Ecosystem, Informal & Flexible, Kenya, Mama Biashara, Marchés africains, Marketing, Migrant worker, Perspective, Prepaid Economy & Informal Sector, Research, Retail in Africa, urban, User research | Also tagged , , , , , , | Leave a comment

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